Digital Campaign Specialist (Diagnostics)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As a Digital Campaign Specialist in the Digital Campaigns Chapter in the Global Digital Hub, you play a crucial role in driving the end-to-end orchestration of campaign content delivery across all channels and request types. You ensure seamless coordination between global and local teams, and achieve consistent messaging throughout the organization. You contribute to global and local content delivery, promote the adoption of global content and templatization.

In this role, you act as a content production coordinator, as well as an advisor to support affiliates in achieving their content goals while aligning with Roche’s digital vision. You build and maintain strong relationships with stakeholders in the affiliate network, serving as the first point of contact for questions, ideas, and challenges.

Your Opportunity:

• Content production management: Drive the end-to-end orchestration of campaign and content delivery, across all channels and request types. Ensure delivery standards are met, and capture relevant feedback from stakeholders.

• Content network facilitator: Initiate conversations between global and local teams to reflect needs, insights and learnings and achieve consistent messaging across the organization. Collaborate with the global brand engagement team on global/local content plans and reuse. 

• Stakeholder Communication: Incorporate feedback from stakeholders, revise digital campaign content requests accordingly, and ensure alignment with their expectations. 

• Build and maintain effective working relationships with the relevant stakeholders in the affiliate network by staying up-to-date with digital trends, industry innovations, and sharing best practices across affiliates.

• Empower affiliates to achieve their content goals while aligning with Roche’s digital vision.

• Support affiliates with content demand planning topics and integrate local demand forecast inputs into Roche's global demand planning methodology to ensure strategic alignment and readiness.

• Report and advise: Collect insights on localisation progress and engage with the global brand team to communicate key insights and recommendations.

Who you are:

• You have a Bachelor's degree in Marketing, Communications, Business, or a related field and 3+ years of experience in content production, project management, or digital campaign management, with a focus on coordinating digital marketing initiatives across multiple channels.

• You have a solid understanding of digital marketing principles, content creation, and campaign management; and you are familiar with the Life Science industry, including key local compliance and regulatory concepts is an advantage.

• You possess strong organizational and multitasking abilities, with a proven track record of managing multiple projects simultaneously.

• You have excellent communication and interpersonal skills, with experience in facilitating collaboration between global and local teams.

• You are proficient in project management tools and software, with a readiness to learn new systems as needed.

• You are experienced in stakeholder management and incorporating feedback into content strategies.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.

• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. 

• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.

• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process:  https://go.roche.com/dpn4candidates

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.