Digital and Brand Manager

     

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.

• Competitive compensation and comprehensive benefits.

• A company recognized globally as a great place to work and consistently named among the world’s most admired companies.

• A diverse and inclusive environment where individuals are empowered to reach their full potential.

The Opportunity

Abbott is seeking a Digital & Brand Manager – Paediatric Nutrition (Pediasure) to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What You’ll Do:

• Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

• Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

• Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

• Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

• Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

• Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

• Analyze campaign performance and apply data-driven insights to continuously optimize results.

• Manage digital marketing budgets with clear accountability for ROI.

• Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

• Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

• Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

• Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

• Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

• Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

• Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

Required Qualifications and Background:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.

• 5+ years of experience in digital marketing, media, and brand management roles.

• Hands-on experience in digital media planning, execution, and optimization (required).

• Brand management experience is a strong advantage.

• Strong understanding of the digital ecosystem, including UX, content management, social media, SEO/SEM, and performance marketing.

• Experience working with analytics platforms (e.g. Google Analytics) and applying data-driven insights.

• Proven ability to manage agencies, budgets, and complex cross-functional projects.

• Familiarity with CRM platforms and marketing automation tools.

• Strong analytical, strategic, and business acumen.

• Proficiency in standard business tools (Excel, PowerPoint).

• Fluent English required.

• Excellent communication, presentation, and stakeholder management skills.

• Proactive, collaborative mindset with the ability to manage multiple priorities.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Israel > Tel Aviv : Building 4

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable