DBU-Associate Marketing Director-SH

<p><b><span>KEY ACCOUNTABILITIES:</span></b></p><p><b><span>Planning and executing the marketing strategy of Glargine products in China: </span></b></p><ul><li>Developing the brand strategy and campaigns, and creating tactical plans for <span>Glargine</span></li><li>Working with cross-function teams such as medical, market access, field teams to ensure the seamless execution of the brand strategy</li><li>Defining messages, targets, incentive, call flow, materials to support fieldforce effective detailing of the product</li><li>Producing ideas for promotional events or activities and organizing them efficiently with maximized impact</li></ul><p><b><span>Brand Performance</span></b></p><ul><li>Analyzing qualitative and quantitative market data to generate a deeper understanding of the customer&#39;s needs, brand and disease issues, and market potential, including proactive identification of opportunities and gaps to refine strategies</li><li>Defining and delivering on targets</li><li>Managing budget definition and appropriate phasing</li><li>Reporting to senior leadership at local and global level on progresses through formal dashboard tracking and effective presentations</li></ul><p><b><span>Leading teams </span></b></p><ul><li>Leading a brand team and a large cross functional team</li><li>Ensuring cross functional alignment with a broad cast of internal and external stakeholders</li></ul><p></p><p><b><span>JOB-HOLDER ENTRY REQUIREMENTS:</span></b></p><p><b><u><span>Education:</span></u></b>                          </p><ul><li>Minimum Bachelor’s degree</li><li>Medical or pharmacy education background preferred; MBA /post graduation (e.g., master, PHD) qualification will be an advantage</li></ul><p><b><u><span>Experience &amp; knowledge: </span></u></b>   </p><ul><li>Post-B.A/master. with 10 years working experience, OR post-MBA/PHD with 7 years working experience about brand management with operational marketing experience, preferably national marketing</li><li>Strong execution track record of success across field and marketing in the pharmaceutical industry</li><li>Diabetes experience will be highly valued</li></ul><p><b><u><span>Core competencies:</span></u></b></p><ul><li>Strong case experience in pharmaceuticals</li><li>Knowledge of the Diabetes market required</li><li>Experience with building forecast models, valuations, powerpoint presentations (senior management level presentations)</li><li>Strong communication skills to effectively present to senior management in English and Chinese</li><li>Demonstrates willingness and capability to cooperate with colleagues in various teams across the company</li><li>Ability to articulate and convey clear strategies and to ensure timely and effective execution</li><li>Agile thinking preferred</li><li>Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers</li></ul><p></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><h1>Pursue <i>progress</i>, discover <i>extraordinary</i></h1><p>Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.</p><p></p><p>At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.</p><p></p><p>Watch our <a href="https://www.youtube.com/watch?v&#61;SkpDBZ-CJKw&amp;t&#61;67s" target="_blank">ALL IN video</a> and check out our Diversity Equity and Inclusion actions at <a href="https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness" target="_blank">sanofi.com</a>!</p>