CRM Manager

Job Title

CRM Manager

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

You are responsible for

• Plan and deliver Social CRM strategies & programs, and manage the Social CRM Platform Implement and optimize the CRM platform use to successfully enhance consumer loyalty and retention rate, as well as to improve prospect acquisition.
• Well connect with Marketing to develop CRM marketing strategy and plan, activate CRM users of recruitment and engagement, supports business growth.
• Identify key data needs of Consumer Marketing team and contribute to strategy on segmentation and audience targeting, anticipating future growth of business.
• Provide strategic recommendations on target audiences, frequency, and channels based on database analysis, knowledge of marketing capabilities, as well as performance of previous campaigns.
• Contribute to brand profitable growth by designing and implementing Social CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data.
• Provide regular tracking and analysis on customer database and develop action plan to maximize business opportunities.
• Sort out sales needs and generate insightful CRM report to support cross function team (sale, content, marketing, etc.) for improvement action.
• Formulate CRM membership and its operation plan for various channels, track and review its optimization.

To succeed in this role, you’ll need a customer-first attitude and the following

• Minimum 7 years of CRM experience, familiar with EC-CRM
• Bachelor's degree or above
• Experience working in leading consumer brands company
• Excellent communication and interpersonal skills
• Strong data analytics skills & market insight
• Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills.

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 4 days working from the office and 1 day from home.

Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.