CRM Activation Engineering Lead, U.S. Oncology Customer Engagement

<p><span><b>CRM</b></span> <b><span>Activation Engineering Lead, U.S. Oncology Customer Engagement</span></b></p><div></div><p></p><p><b><span>The Opportunity</span></b></p><p>We are seeking a visionary <span><b>CRM</b></span> <b>Activation <span>Engineering Lead</span></b> to spearhead the digital transformation of our <b><span>U.S. Oncology</span></b> customer engagement ecosystem. This high-impact role sits at the intersection of life sciences and cutting-edge technology. You will lead the activation of the <b><span>Salesforce Life Science Cloud</span></b> suite and modernize our integration landscape to create a seamless, data-driven experience for healthcare providers and patients.</p><p>As the bridge between global innovation and local execution, you will partner with global product teams to adapt core platforms into high-performing, U.S.-specific solutions, ensuring life-saving oncology treatments reach the right patients at the right time.</p><div></div><p><b><span>Key Responsibilities</span></b></p><p></p><p><b><span>Platform Activation &amp; Innovation</span></b></p><ul><li><p>Lead the technical implementation and optimization of <b><span>Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud</span></b>.</p></li><li><p>Pioneer the deployment of <b><span>Agentforce</span></b> to automate customer interactions and enhance field force productivity through autonomous agents.</p></li><li><p>Translate complex U.S. OBU business requirements (e.g., sample management, patient services, physician targeting) into scalable technical architectures and reference designs.</p></li></ul><p></p><p><b>AI-Driven Omnichannel Orchestration:</b></p><ul><li><p>Design and drive the technical strategy for <b>omnichannel orchestration</b> across <b>Salesforce </b><b><span>Life Science Cloud</span></b> and <b>Marketing Cloud</b>.</p></li><li><p>Leverage <b>Data Cloud</b> as the &#34;intelligent brain&#34; to enable real-time, closed-loop engagement.</p></li><li><p>You will be responsible for ensuring that AI-driven insights (e.g., Next Best Action) are seamlessly surfaced to field reps in CRM while simultaneously triggering personalized digital journeys in Marketing Cloud, creating a unified experience for U.S. Oncology HCPs.</p></li></ul><p></p><p><b><span>Integration &amp; Ecosystem Modernization</span></b></p><ul><li><p>Overhaul the peripheral integration ecosystem, transitioning from legacy middleware toward <b><span>real-time, API-first architectures</span></b>.</p></li><li><p>Define and enforce standards for <b><span>event-driven integrations and microservices</span></b>.</p></li><li><p>Ensure seamless data orchestration between Salesforce Data Cloud and internal/external oncology data sources (e.g., claims data, EHR integrations, specialty pharmacy feeds), prioritizing data quality, lineage, and latency.</p></li></ul><p></p><p><b><span>Global-to-Local Strategic Alignment</span></b></p><ul><li><p>Serve as the primary technical liaison to Global Product teams, extending the &#34;Global Core&#34; baseline to meet unique <b><span>U.S. regulatory and market demands</span></b>.</p></li><li><p>Establish feedback loops that influence the global roadmap to account for U.S. Oncology’s specific technical constraints and opportunities.</p></li></ul><p></p><p><b><span>Engineering Leadership</span></b></p><ul><li><p>Lead and mentor a squad of engineers, fostering a culture of <b><span>technical excellence, agile delivery, and continuous learning</span></b>.</p></li><li><p>Set engineering standards, conduct design/code reviews, and drive <b><span>DevSecOps practices</span></b> (CI/CD, automated testing, observability).</p></li><li><p>Oversee technical deliverables from external implementation partners and Salesforce Professional Services to ensure alignment with quality expectations and architecture principles.</p></li></ul><div></div><p></p><p><b><span>Required Skills and Qualifications</span></b></p><p></p><p><b><span>Education / Experience</span></b></p><p><span>Bachelor’s degree preferably in computer science, Information Technology, or a related field.</span></p><p><span>7&#43; years of overall experience preferably in CRM or related Customer Engagement processes.  </span></p><p></p><p><b><span>Stakeholder Influence</span></b></p><p><b><span>Proven ability to influence and align senior stakeholders</span></b><span> across both Business and IT. You must be able to translate complex technical trade-offs into strategic business value and negotiate priorities between U.S. commercial leaders and Global IT product owners.</span></p><p></p><p><b>Omnichannel Mastery</b></p><p>Expert-level understanding of <b>closed-loop marketing</b> and <b>omnichannel orchestration</b>. Proven ability to architect solutions where CRM activities and digital triggers (email, web, social) are synchronized via a central AI/data engine.</p><p></p><p><b><span>Salesforce Ecosystem</span></b></p><p><span>Proven track record managing <b>Veeva CRM</b> or <b>Salesforce Life Science Cloud</b> suite. Deep expertise in <b>Salesforce Data Cloud</b> and <b>Marketing Cloud</b>. </span></p><p></p><p><b><span>Integration Design</span></b></p><p><span>Mastery of <b>RESTful API</b> design, <b>Event-Driven Architecture (EDA)</b>, and asynchronous messaging patterns using tools like <b>Kafka</b> or <b>MuleSoft</b>. Experience managing complex data pipelines and <b>ETL/ELT</b> processes, specifically ensuring data integrity across disparate clinical and commercial sources.</span></p><p></p><p><b><span>Agile Leadership</span></b></p><p><span>Proven ability to lead <b>Scrum/Kanban</b> squads, manage technical debt, and drive a <b>DevSecOps</b> culture (CI/CD pipelines, GitFlow, Automated Testing).</span></p><p></p><p><b><span>Preferred Skills</span></b></p><p></p><p><b><span>Emerging AI</span></b></p><p><span>Hands-on experience or certifications in <b>Salesforce Agentforce</b> or building autonomous agents using <b>Large Language Models (LLMs)</b> and RAG (Retrieval-Augmented Generation).</span></p><p></p><p><b><span>Domain Knowledge</span></b></p><p><span>Deep understanding of U.S. Oncology (HIPAA, claims data, EHR models, and regulatory considerations).</span></p><p></p><p><b><span>Cloud Architecture</span></b></p><p><span>Proficiency in <b>AWS</b> or <b>Azure</b> cloud services, specifically for serverless computing (Lambda/Functions) or data warehousing (Snowflake).</span></p><p></p><p><b><span>Vendor Management</span></b></p><p><span>Experience managing &#34;Managed Services&#34; or <b>System Integrator (SI)</b> partners to ensure code quality and adherence to architectural blueprints.</span></p><p></p><p><b><span>What You’ll Achieve in Your First 12 Months</span></b></p><ul><li><p><b><span>Launch Core Capabilities:</span></b> Activate Salesforce Life Science Cloud for U.S. Oncology with measurable improvements in field productivity.</p></li><li><p><b><span>Modernize Connectivity:</span></b> Stand up API-first, event-driven integrations that reduce data latency for targeting and patient services.</p></li><li><p><b><span>Pioneer AI:</span></b> Deliver an initial <b><span>Agentforce pilot</span></b> that automates compliant customer interactions and scale those learnings across brands.</p></li><li><p><b><span>Optimize Delivery:</span></b> Establish engineering &#34;ways of working&#34; and vendor performance frameworks that accelerate delivery and reduce risk.</p></li></ul><div></div><p></p><p><b><span>Why Join Us?</span></b></p><p>You will be at the forefront of the <b><span>agentic era of CRM</span></b>, leveraging the latest Salesforce tools to drive patient impact at scale. You’ll shape the technical foundation of a modern, data-driven engagement ecosystem and see your work translate directly into better outcomes for the oncology community.</p><p></p><p><b><span>Location:</span></b> Gaithersburg, MD</p><p></p><p><i>The annual base pay for this position ranges from $165,000 to $248,000 . Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.</i><span> </span></p><p></p><div></div><p></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Date Posted</b></p>13-Mar-2026<p style="text-align:inherit"></p><p style="text-align:left"><b>Closing Date</b></p>29-Mar-2026<p>Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.</p>