Content Activation & Omnichannel Orchestration Manager

Key responsibilities 

• Partner with brand teams to design and execute insights-driven omnichannel strategies aligned with customer journeys, brand objectives, and the ICE framework. 

• Translate customer journeys into actionable orchestration plans, including channel mix, sequencing, cadence, and execution through platforms such as SFMC and Oncore. 

• Drive omnichannel capability building by supporting teams in the effective use of SFMC, iCVA, V&A channels, and other approved technology platforms. 

• Own end-to-end content activation, ensuring promotional materials are localization-ready, compliant, and aligned with International CE&C standards. 

• Monitor and improve omnichannel performance through KPIs such as HCP engagement, campaign quality, content utilization, journey adoption, compliance adherence, and stakeholder satisfaction. 

• Ensure TA, V&A, Communications & Patient Advocacy content is optimized for field and digital platforms (e.g., Oncore CRM, iCVA) and meets quality and compliance requirements. 

• Oversee standards and governance for content tagging, FUSE uploads and MLR processes while day-to-day execution is performed by respective content owners. 

• Support handshake meetings between International and local brand teams as per Content & Campaign Operating Model to ensure the model is well adopted; content production remains a TA remit. 

Essential requirements 

• Bachelor’s degree in Business, Life Sciences, Marketing, or a related field; advanced degree in Management or Operations preferred. 

• Fluent in English and Italian. 

• 3+ years’ experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles within pharmaceuticals, life sciences, or other regulated industries. 

• Proven expertise in channel orchestration using CRM, SFMC (or similar marketing automation platforms), and digital content tools such as iCVA. 

• Experience driving operational excellence, process improvement, and execution standards for customer-facing activities, campaigns, and content. 

• Strong analytical skills with the ability to interpret engagement and execution metrics to identify opportunities and drive continuous improvement.

• Knowledge of compliance, governance, and content approval requirements in regulated environments, including MLR processes and promotional/non-promotional content standards.