Consumer Marketing Manager

Job Title

Consumer Marketing Manager

Job Description

In this role, you have the opportunity to

Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster as well as other business clusters with consumer focused propositions through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market.

You are responsible for:

1. Manage business

• Responsible for creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market
• Develop long-term and short-term business objective and strategy in line with global direction.
• Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.
• Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.
• Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.  
• Identify key business drivers and steer the course to build business.
• Deliver operational excellence collaborating with cross functional team.    

2. Define consumer insights

• Conduct consumer researches to gain consumer insights and evaluate ideas and assets for steering strategy and marketing plans.

3. Develop marketing communication strategy and plan, and execute.  

• Develop consumer communication strategy for the category.
• Develop local integrated marketing communication plans and execute working with internal and external partners such as Creative agency, Media agency, PR agency, etc.   

4. Deliver effective internal communication

• Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.
• Effectively communicate with cross functional team.

You are a part of a team
A team that transforms personal health through meaningful solutions and means of engaging with our customers. Position based in Mexico City, Mexico.

To succeed in this role, you should have the following skills and experience

• Bachelor’s degree +6 years of experience within the Consumer (FMCG), Electronic Care goods industry, preferably.
• Highly entrepreneurial and eager with a natural affinity for consumer business.
• Experience in Digital marketing technology, in consumer domains, incl. localizing value propositions to unique customers and markets
• You are eager to take the lead of a category and hunger to drive the business to the next level
• Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.
• Solid spoken and written English and Spanish skills
• Knowledge and understanding of the Marketing processes
• Proactive problem-solver with a continuous improvement mindset — you respond quickly to change and thrive in fast-moving environments.
• Strong collaborator who can challenge, inspire, and align cross-functional teams around consumer-led decisions.
• Clear communicator who translates complexity into actionable direction for both commercial and marketing audiences.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This position is based in Mexico City, Mexico.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.