Consumer Marketing Manager

Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.


Position Summary
You will lead consumer marketing activities for a paediatrics & Maternal Vaccine portfolio in India. You will turn customer insight into clear, measurable plans and work closely with sales, medical, supply chain and global colleagues to deliver results. We value curiosity, collaboration and practical problem solving. This role offers visible impact, clear growth paths and the chance to help GSK unite science, technology and talent to get ahead of disease together.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop and deliver annual strategic and operational consumer marketing plans using customer and market insight.
• Plan and run integrated campaigns across digital and face-to-face channels to improve customer engagement and experience.
• Work with medical, sales and field teams to gather customer insight and translate it into local action.
• Drive consumer marketing initiatives across marquee events & congresses in partnership with our agency or vendor partners to ensure timely, high-quality delivery.
• Use analytics and performance tracking to refine plans and improve portfolio performance.
• Coordinate cross-functionally with supply, regulatory and commercial teams to meet business goals.
   

Why You?

Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals

• Master’s degree in Business Administration, Marketing or a related field.
• Minimum 5 years’ experience in consumer marketing, brand management, or sales.
• Experience planning and executing multichannel marketing campaigns.
• Proven stakeholder management and cross-functional collaboration skills.
• Good analytical ability and experience using marketing or sales data to inform decisions.
• Strong written and verbal communication skills in English.
   

Preferred Qualification

If you have the following characteristics, it would be a plus

• Master’s degree in Business Administration, Marketing or a related field.
• Experience in healthcare, pharmaceutical or consumer healthcare marketing.
• Practical experience with digital or omnichannel marketing tools and metrics.
• Familiarity with promotional compliance and marketing codes in healthcare.
• Experience working in matrix or cross-functional teams.
• Certification in digital marketing, analytics or related platforms.
   

What we value in you
We act with integrity and put customers at the centre of our work. We value open collaboration, learning and practical problem solving. Bring clear communication, reliable execution and a desire to grow. We welcome people from all backgrounds and encourage applications from candidates who will add different perspectives and strengths. Inclusion is important to us.

Ready to apply?
If this role feels like a good fit, we would love to hear from you. Apply now and tell us how your experience and ideas can help improve health through science, technology and talent.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

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