Consumer Marketing Lead, Korea

130여년 전 네덜란드에서 시작된 필립스는 헬스 테크놀로지 분야 선도 기업으로, 사람들이 더욱 건강한 삶과 웰빙(well-being)을 영위하도록 건강한 생활에서부터 질병의 예방, 조기 진단, 치료 과정 내 관리에 이르는 헬스케어 전 과정(Health Continuum)에서 전방위적 솔루션을 제공하고 있습니다. 특히, 선진 기술력에 임상 및 소비자 분야에서 쌓은 인사이트를 더해 통합적인 솔루션을 제시하는데 주력하고 있습니다.

필립스코리아는 1976년 한국 법인을 설립한 후, 지난 40년간 한국 소비자에게 의미 있는 혁신을 제공하고 삶의 질을 향상시키며 지속 가능한 사회를 만들고자 노력해 왔습니다.

필립스코리아는 Diagnosis & Treatment(영상 진단 및 치료), Connected Care(환자 모니터링/분석 및 수면 호흡기 질환 케어), Personal Health(남성 그루밍, 뷰티, 구강건강 및 육아용 솔루션) 시장을 선도하고 있습니다.

• Philips 채용 정보

• Philips - Better care for more people
• Why work at Philips?

• Business: Personal Health

• Position title: Consumer Marketing Lead

• Location: Seoul, Korea

Role Summary

The Consumer Marketing Lead is responsible for guiding the development and implementation of local marketing strategies and plans to promote our propositions based on strong consumer insights. The role develops and executes a rolling 24-month marketing plan for key categories & consumer segments, collaborating with multi-functional teams and aligning with business and sales priorities.

The role is pivotal to bring consumer centricity and oversees a number of activities such as demand generation, market research, product and portfolio positioning, price and promotion strategies, trade marketing, merchandising, media, marcomm & eCommerce.

The role measures effectiveness and adapts marketing strategies to meet the business priorities and collaborates closely with relevant functions locally, regionally and globally. This role is on the local Management Team and is in charge of managing and developing a team of high-performing marketeers.

Key Areas of Responsibility:

• Delivers and implements a comprehensive marketing plan tailored to key consumer segments, ensuring alignment with business and sales priorities by leveraging the portfolio of offerings across various categories.
• Collaborates with cross-functional teams to contribute to an integrated planning cycle by ensuring strategic alignment, incorporating insights from various stakeholders, and adapting strategies to meet long-term business objectives.
• Enables consumer centric activation and omni-channel marketing to drive local marketing campaigns, ensuring that marketing efforts are targeted, effective, and aligned with both global strategies and local market needs.
• Champions the consistent execution of the Consumer Experience Journey across categories, ensuring team members maintain alignment with brand positioning and visual identity, while delivering seamless consumer engagement across local touchpoints.
• Leads all marketing activities associated with product launches and promotions, ensuring seamless execution and alignment with overall marketing strategy to maximise impact and drive market success.
• Leads the local portfolio, channelisation and price promotion strategies to maximise distribution, drive in market performance against competition and achieve business objectives.
• Oversees the strategic development and ongoing optimisation of local demand generation campaigns, monitors performance metrics, and collaborates with cross-functional teams to enhance targeting, engagement, and conversion rates.
• Drives media planning and effectiveness via continuous ROI improvement, steering media briefings and delivering media plans including with relevant Joint Business Plan partners.
• Drives the elevation of consumer engagement by translating global strategies into locally relevant plans across the Consumer Experience Journey, including CRM, digital, merchandising and eCommerce.
• Leads the development and execution of trade marketing, education and merchandising strategies, meticulously adhering to brand standards, regulatory requirements, and industry benchmarks to strengthen brand equity and market presence.
• Leads and guides the marketing team to gather local insights (consumer, market, competition and trend) to drive actionable commercial strategies and facilitates the flow of relevant insights to global teams.
• Cultivates and nurtures external agency relationships, setting KPI’s and reviewing performance results in cooperation with procurement.
• Cultivates and nurtures relationships with key retail partners in collaboration with sales, negotiating mutually beneficial agreements and co-branded marketing initiatives that increase foot traffic, boost conversion rates, and elevate the overall shopper experience.
• Builds a culture of continuous learning and development, facilitating professional growth opportunities, managing performance and ensuring the marketing team is well-equipped to meet both current and future business challenges.

Qualifications & Requirements:

• Bachelor's degree or Master's Degree education level.

• More than 10 years of experience in senior-level marketing roles
• Strong leadership skills with the ability to lead and develop high-performing teams
• Strong commercial acumen and business judgment
• Extensive experience within the FMCG industry

• Experience in e-commerce and an understanding of digital insights

• Excellent written and verbal communication skills in both Korean and English

• Excellent Communication skill & stakeholder management skill

Key Measures / Preferred Skills:

• Strategic Planning
• Business Acumen
• Brand & Portfolio Management
• Market Share & Growth
• Sales Growth & Profitability
• Marketing Analytics
• Omnichannel Consumer Engagement
• Integrated Marketing Communications
• Pricing & Promotion Management
• Stakeholder Management
• People Leadership
• Change Management

How we work together:

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Application Process:
Application -> Pre-screening call -> 1st Interview -> 2nd Interview -> Additional Interview(if any) -> Offer 
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