Commercial Effectiveness Manager

<p>By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s <a href="https://jobs.takeda.com/privacynotice" target="_blank">Privacy Notice</a> and <a href="https://www.takeda.com/terms-and-conditions/" target="_blank">Terms of Use</a>.  I further attest that all information I submit in my employment application is true to the best of my knowledge.</p><p></p><p style="text-align:inherit"></p><h2><b>Job Description</b></h2><p style="text-align:inherit"></p><p>The Commercial Effectiveness Manager reports to Head of Business Operations that is responsible for driving Field Force Excellence (FFE), strengthening CRM adoption and data-driven decision-making, and optimizing commercial resource deployment. This role plays a pivotal part in shaping HCP segmentation and targeting strategy, enhancing territory alignment, improving incentive design, and enabling omnichannel HCP engagement.</p><p>In addition, the role partners closely with Route-to-Market teams, Commercial Leaders, and ISEA Business Operations to ensure that commercial initiatives are aligned with Takeda’s strategic priorities and executed with strong governance, operational discipline, and a consistent customer-centric approach.</p><p><b>Key &amp; Responsibilities &amp; Accountabilities :</b></p><p><b>Field Force Effectiveness &amp; PST Excellence</b></p><ul><li><p>Serve as the primary contact for Vietnam, partnering closely with ISEA Business Operations on all Field Force effectiveness-related initiatives.</p></li><li><p>Design, deploy, and continuously refine the HCP profiling, segmentation, and targeting framework (PST) across therapeutic areas.</p></li><li><p>Develop call strategy, coverage plans, and CRM adoption roadmaps to enhance field force productivity.</p></li></ul><p><b>Field Force Incentive Scheme Plan (SIP):</b></p><ul><li><p>Lead the design, implementation, and governance of the Field Force incentive scheme, ensuring fairness, clarity, and strategic alignment.</p></li><li><p>Manage target allocation, performance tracking, and quarterly SIP health checks.</p></li><li><p>Provide recommendations to Sales Leadership based on trend analysis, scenario modelling, and performance insights.</p></li><li><p>Ensure that SIP drives motivation, rewards performance, and reinforces business objectives.</p></li></ul><p><b>Territory Alignment and Resource Optimization:</b></p><ul><li><p>Develop and consult territory alignment frameworks to maximize coverage and efficiency.</p></li><li><p>Optimize field force deployment using data-driven assessments of workload, potential, and geographic footprint.</p></li><li><p>Align territory planning with commercial strategies and Route-to-Market priorities to ensure balance and effectiveness.</p></li><li><p>Support adjustments based on business growth, new product launches, and market dynamics.</p></li></ul><p><b>Advanced Data Analytics &amp; Performance Monitoring</b></p><ul><li><p>Oversee analytics across SFE, PST, SIP, CRM adoption, and territory alignment.</p></li><li><p>Ensure data accuracy, timeliness, and readiness for decision-making across all commercial teams.</p></li><li><p>Develop and manage sales automation dashboards by key accounts for Filed Force Leadership, MKT,  and Key Account teams.</p></li><li><p>Provide monthly and quarterly insights to highlight risks, opportunities, and performance gaps</p></li></ul><p><b>CRM &amp; Omnichannel HCP Engagement</b></p><ul><li><p>Collaborate with CRM Coordinator and Omnichannel to monitor and strengthen the end-to-end HCP engagement journey.</p></li><li><p>Recommend CRM system enhancements to improve call quality, channel coordination, and content effectiveness.</p></li><li><p>Integrate multi-channel interaction data (F2F, digital, CLM, email, webinar, Zalo, etc.) to generate actionable insights.</p></li><li><p>Support the digital transformation roadmap by guiding adoption of new tools, functionalities, and automation</p></li></ul><p><b>Project Leadership &amp; Governance</b></p><ul><li><p>Lead strategic SFE projects initiative to ensure strong project governance, documentation, and alignment with compliance requirements</p></li><li><p>Coordinate cross-functional stakeholders (Sales, Marketing, Medical, Finance, Supply, HR, BO, ISEA/GEM teams) to support seamless implementation</p></li></ul><p><b>Capability Building – SFE &amp; CRM Excellence</b></p><ul><li><p> Build SFE capabilities for Field Force and Line Managers through structured training and coaching.</p></li><li><p> Strengthen PST and CRM-related competencies (call reporting, profiling, content usage, omnichannel follow-up)</p></li><li><p> Support change management and digital dexterity initiatives, including AI-based tools and virtual learning platforms.</p></li></ul><p>Qualification / Attributes :</p><p> <b>Education &amp; Experiences:</b></p><ul><li><p>Bachelor’s degree in Business Analytics, Commerce, Marketing, Data Science, Pharmacy, or related fields</p></li><li><p>  MBA or Pharm.D is preferred</p></li><li><p>  Minimum 3 years of experience in multinational pharmaceutical companies, focusing on SFE, PST, CRM, sales analytics, BI, or territory management.</p></li><li><p>  Solid understanding of HCP engagement strategies and commercial data flows in the pharmaceutical industry.</p></li></ul><p><b>Skills and Competencies:</b></p><ul><li><p>Strong analytical mindset with the ability to translate complex data into actionable insights</p></li><li><p> Proficiency with CRM platforms, Excel advanced, Power BI/Tableau, and commercial analytics tools.</p></li><li><p> Strong problem-solving and data-driven decision-making skills.</p></li><li><p>Excellent communication, presentation, and cross-functional collaboration abilities</p></li><li><p> Proven project management and planning experience.</p></li><li><p> Demonstrated agility in adopting digital and AI-enabled tools.</p></li><li><p> High learning agility, intellectual curiosity, and a proactive, results-oriented attitude</p></li></ul><p><b>Language Skills:</b></p><ul><li><p>Proficiency in English, both written and spoken</p></li></ul><p style="text-align:inherit"></p><h2><b>Locations</b></h2>Ho Chi Minh City, Vietnam<p style="text-align:inherit"></p><h2><b>Worker Type</b></h2>Employee<p style="text-align:inherit"></p><h2><b>Worker Sub-Type</b></h2>Regular<p style="text-align:inherit"></p><h2><b>Time Type</b></h2>Full time