Category Promotion Associate Manager/Manager
Abbott
This listing was originally posted on Abbott's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Job Description
Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal. Overseeing the entire end-to-end process from planning to implementation for promotion activities. Strong understanding of brand equity is required to ensure the plan’s relevancy for the brands. Managing different stakeholders at different level is daily task as alignment is key in the company matrix organization.
• Understand brands’ equity, business and opportunities
• Understand channels’ landscape and opportunities
• Propose promotional ideas which fit with each brand at certain time
• Analyze data or insights to determine industry and consumer trends
• Liaise with marketing teams to align promotional activities of a product category
• Secure approval from relevant stakeholders for implementation
• Collaborate with different functions for implementation supervision
• Propose forecasts for product demand to ensure the availability of inventory
• Assume responsibility of budget management for category
Job Requirements
• Bachelor's degree
• Proven experience in brand or channel management
• Solid knowledge of below-the-line operation
• Strong collaboration and leadership skills
• Proven characteristics in Attention to details & Follow through
• Good at English
• Strong in data analysis, analytical thinking and communication skills
• Strong ability to pay attention to details, scenario-planning & handle short-notice changes
• Proficient in MS Office, High level in Excel skills
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
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