Category Marketing Manager- Sleep & Respiratory Care

Job Title

Category Marketing Manager- Sleep & Respiratory Care

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

About the role

Philips S&RC, India team is looking for a senior member of the commercial marketing team to fuel our growth story. Together with the sales team incumbent will be actively involved in implementing the go to market strategy & accelerate omnichannel performance. This is a key position in the marketing team, leading and directly influencing our strategic vision.

We are looking for a highly skilled business manager with a proven ability to strategize the full product lifecycle. Additionally, you will be responsible for:

• Business Planning: Driving product planning and business forecasting process across and in collaboration with various functions of the organization.
• Business Intelligence: Gathering and analyzing market information to define existing market, map competition, current Rxber-patient trends, and potential partnership avenues, from insights. Analyze market data to develop sales strategies and define product objectives for effective marketing communication plan.
• Customer Connect: Understand and define customer personas, analyze consumer needs to define touchpoints across CDJ. Meet existing and prospective customers and partners to understand their needs and translate in depth market and customer insights into solutions and plan meaningful interventions to meet our customers’ needs short, mid, and long term.
• Propose & Manage: ATL-BTL activations, formulate upstream -downstream product strategy for the assigned portfolio. End to end campaign planning & execution in collaboration with all relevant functions.
• Market Expansion:
  • NPI & General Product Management: Propose market relevant introductions & driving new product planning and launch execution, single handedly. Executing the Portfolio, Product & Clinical claims roadmaps. Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.

• Commercial Policy: Pricing is a very critical part of this role. Tapping into the market and recommending contemporary comm. policies – deals, discounts, offers, bundles etc. to ensure competitive positioning. Also, propose product pricing to meet revenue and profitability goals.

Ability to support B2B, hospital-institutional sales, government health agencies like Railways, PSUs etc.

• Strategic Planning: Work with external third parties to assess partnerships and licensing opportunities.

Identify prospect clients arrange product demos, proposal submissions etc.

Work closely with sales team to identify tender opportunities, adept at tender management – documentation, bid-process, pricing, liasoning with key govt. stakeholders, setting up a distribution network, training team members and leading end to end tender management processes

Create product strategy documents that describe business cases, high-level use cases, technical requirements etc.

• Collaborate with relevant stakeholders to forecast, secure, and manage product allocations and manage resources across all channels to drive strong ROI.

Requirements (proficiency in all above is non-negotiable)

To succeed in this role, you’ll need a customer-first attitude and the following:

• Experience: 8+ years (in marketing or sales) with significant experience in a dynamic product management role, or sales manager role is preferred. Experience in health care/Pharma/med-tech is a must.
• Absolute Must - Data driven - insight(s) based approach; Numerically savvy.
• Exposure to govt. business, institutional sales is preferred
• Excellent written, interpersonal, and verbal communication skills
• Demonstrated ability to work in a matrixed environment.
• Project management approach with ability to prioritize tasks to drive business.
• Strong project management and interpersonal skills.

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

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