Business Unit Head, Hematology - Israel

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Reporting to the Country General Manager and member of the Country Leadership Team, Business Unit Head, Hematology – Israel holds full accountability for the strategic execution, and performance of the local Hematology franchise. Along with extensive experience in portfolio management and the pharma industry, this role requires strong commercial acumen, strategic leadership and enterprise mindset to achieve portfolio P&L goals and ensure sustainable growth.

This position will oversee the localization and implementation of the commercialization strategy for hematology assets, turning local insights into practical plans focused on market access and marketing aiming at expanding market share and drive operational excellence. Collaborating with the medical team, the position will be responsible of the positioning of hematology assets within the country.

Oversees the sales and team, managing the end-to-end commercial lifecycle, from pre-launch planning and launch readiness to full commercialization and lifecycle management.

Works closely with Medical Affairs, Market Access, Finance and Regulatory teams aa a local level, and with  the Regional Commercial Team to identify and execute business opportunities.

Essential Functions of the job:

COMMERCIAL STRATEGY & LEADERSHIP

• Develop and execute commercial business plans for hematology assets, ensuring alignment with regional priorities

• Collect and analyse market dynamics to achieve sales, market shares and profitability targets

• Provide strategic insight and commercial direction to develop current and new business opportunities at a local level.

MARKETING & SALES OVERSIGHT

• Direct Sales & Marketing operations by designing go-to-market strategy, leading the development and implementation of innovative marketing campaigns. Management of the field force

• Drive commercial excellence and ensure execution in the field in line with the commercial strategy

• Lead the annual Country Brand Plan and tactical execution

• For what is related to the hematology assets, Contribute to the affiliate’s Annual Operating Plan (AOP) and Long-Range Plan (LRP), ensuring forecasts and strategic priorities reflect market potential and unmet needs for pipeline and commercial assets

EXTERNAL CUSTOMER RELATIONSHIP MANAGEMENT:

• Engage proactively with key external stakeholders, including national Key Opinion Leaders (KOLs), healthcare providers, patient advocacy groups and institutional partners to ensure optimal product positioning

• Represent the company at industry conferences, meetings, and events, strengthening stakeholder relationships.

CUSTOMER-CENTRIC APPROACH:

• Champion innovative, customer-centric commercialization and marketing programs, ensuring that customer feedback and insights are integrated into product development, local commercial strategies, and patient support initiatives.

EFFECTIVE FINANCIAL PLANNING:

• Ensure financial planning is robust

• Review results/KPIs to identify variances and develop action plans to address issues

• Manage expenses to budget and deliver targeted profit contribution.

CROSS-FUNCTIONAL COLLABORATION:

• Work closely with cross-functional teams, including Market Access, Medical Affairs, Finance and Regulatory ensuring an integrated approach to commercialization within the country and thus addressing market opportunities.

• As a member of the Regional Commercial Strategy Team (RST), collaborate and provide input to regional forums to operationalize and tailor global strategy to Regional needs

MARKET INSIGHT & DATA-DRIVEN DECISION MAKING:

• Act as the primary conduit for gathering market intelligence, insights, and forecasts

• Translate data into action plans that drive business growth, competitive advantage and meet evolving market needs.

TEAM MANAGEMENT & TALENT DEVELOPMENT:

• Attract, develop and retain top talent by promoting inclusive and people-oriented leadership and career development initiatives.

• Build capabilities and mentor team members; create effective internal communication and foster teamwork.

• Create an entrepreneurial culture to drive high performance, engagement, accountability, and behaviors fully consistent with the BeOne values

COMPLIANCE WITH STANDARDS:

• Ensure adherence to all GxP areas, local laws and industry regulations to maintain the highest standards of patient focused and operate in accordance with BeOne’s values.

FUTURE-PROOFING THE BUSINESS:

• Stay informed on technological advancements in the life sciences sector

• Continuously explore how innovations can optimize workflows, accelerate time-to-market, and create new value for patients and stakeholders.

Supervisory Responsibilities:  

• Direct leadership of the Country marketing and sales team.

Qualifications & Capabilities

• +10 years of experience in the pharmaceutical industry, with a strong background in sales and marketing leadership. Or 7+ years of experience with an advanced degree.

• Robust business and financial acumen, with demonstrated experience in budget ownership, portfolio management, and successful product launches and growth

• Strong strategic mindset with the ability to translate insights and market dynamics into actionable commercial strategies

• Proven leadership capabilities, including experience in managing, developing, and empowering teams

• Well-developed planning and resource allocation skills

• Deep understanding of hematological diseases and treatment pathways to ensure optimal execution within the country

• Excellent communication and negotiation skills, with the ability to influence stakeholders, synthesize data, and deliver a clear overview of commercial strategy, opportunities, and risks

• Highly collaborative, team-oriented mindset with ability to work cross-functionally

• Excellent interpersonal skills, with flexibility and resilience to navigate complexity and high-pressure situations

Computer Skills:   PC, including MS Office Suite, CRM, Sales Platforms, Power BI

Other Qualifications: Fluency in both verbal and written English necessary; any other major European language of advantage   

Travel:  about 60% business travel is expected

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Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.