Brand Manager

<p><span>This position serves as Brand Lead for near-launch autoimmune products, shaping brand strategy and leading cross-functional launch execution to maximize patient impact and commercial success. The role translates global strategy into a compliant local go-to-market plan, including positioning, messaging, segmentation/targeting, omnichannel activation, and launch readiness across Commercial, Market Access, Medical, Regulatory, Quality, Supply/Logistics, and Finance. The Brand Lead owns key brand deliverables such as brand plan, launch plan, forecast inputs, performance metrics, and post-launch optimization. The position proactively identifies risks and opportunities, drives decision-making through insights and scenario planning, and ensures disciplined execution of launch milestones. The role requires strict adherence to compliance standards at all times—particularly during the pre-launch phase—ensuring that all activities are conducted within regulatory boundaries and that a clear operational separation is maintained between Commercial and Medical functions.</span></p><p><b>1. Lead Brand Strategy, Positioning and Launch Readiness (25%)</b></p><ul><li>Develop/refresh local brand strategy (vision, positioning, differentiation, value story, segmentation/targeting, launch objectives)</li><li>Own integrated brand plan &#43; launch plan governance and decision points</li><li>Identify risks/opportunities and prepare decision briefs</li></ul><p><b>2. Generate Insights, Forecasts and Performance Metrics (20%)</b></p><ul><li>Lead pre-/peri-launch insights generation to refine GTM choices</li><li>Partner on forecast assumptions, scenarios, and R&amp;O</li><li>Define metrics and lead post-launch performance reviews</li></ul><p><b>3. Deliver Omnichannel Brand Activation and Promotional Excellence (20%)</b></p><ul><li>Build customer engagement strategy and omnichannel plan (journeys, content, KPIs)</li><li>Lead compliant content/material development and approvals (e.g., MLR)</li><li>Support field readiness with Sales leadership</li></ul><p><b>4. Lead Cross-Functional Launch Execution and Readiness (20%)</b></p><ul><li>Chair/co-lead launch governance; align owners and timelines across workstreams</li><li>Coordinate with Regulatory/Quality/Supply for availability and contingencies</li><li>Align with regional/global; escalate and resolve risks</li></ul><p><b>5. Manage Brand Operations, Budget and External Partners (15%)</b></p><ul><li>Manage brand budget and spend cadence; link investment to priorities/ROI</li><li>Oversee agencies/vendors and internal stakeholders for on-time delivery</li><li>Capture lessons learned and improve ways of working</li></ul><p><i><b>Requirements</b></i></p><ul><li>8&#43; years of relevant experience in pharmaceutical or biotech commercialization, product launch planning, or strategic marketing</li><li>Proven track record in leading cross-functional teams and managing complex projects in a matrixed environment.</li><li>Experience in market analysis, business case development, and stakeholder alignment across global and affiliate functions</li><li><span>Bachelor </span><span>Degree in Business Administration, Life Sciences, Health Economics, or a related field is required. A </span><span>Master Degree</span><span> is preferred for candidates with a strong strategic or analytical focus</span></li></ul><p style="text-align:inherit"><br /> </p>Job Level: Management<div><h2><br /><b>Why Biogen?</b></h2></div><div><p>We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.</p><p></p><p>At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.<span> </span><a href="https://nam12.safelinks.protection.outlook.com/?url&#61;https%3A%2F%2Fwww.biogen.com%2Fresponsibility%2Fdiversity-inclusion.html&amp;data&#61;05%7C01%7Cdennis.mercier%40biogen.com%7C67adaf5a6edd4324716208db0dcd2182%7C7b7466bbfe1d47a0b9438ded565c8e54%7C0%7C0%7C638118946897044815%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata&#61;p2vFGx6ZWK7lyBEL4wuNIQJcKSVRZD90VuJxcOkjX04%3D&amp;reserved&#61;0" target="_blank">Read on</a><span> </span>to learn more about our DE&amp;I efforts.</p><p></p><p>All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.</p></div>