Career Category
Sales
Job Description
- This is a brand manager position within the therapeutic area of hematology/oncology covering both Denmark and Norway. The position can be based in either Copenhagen or Oslo.
Accountabilities
- In cooperation with Marketing Lead and Business Unit Lead, develops and executes Business Unit franchise strategy
- Maximizes the brand potential at national level, by creation of differentiated value propositions
- Coordinates x-functional team meetings in cooperation with marketing lead and the development of Brand Plans in Cluster Teams
- Delivers materials, presentations and campaigns, including coordinates generation of customer access tools in variable channels
Overall Responsibilities
Brand Planning
- Together with Marketing Lead coordinates cluster team, including planning and execution of cluster team meetings
- Coordinates creation of Business Unit brand strategies
- Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan
Marketing
- Translates/implements international brand campaign locally
- Develops and executes on Marketing/Commercial tactics
- Ensure conception and effective roll- out of marketing campaigns and patient- centric solutions and partnerships
- In cooperation with Marketing Lead, manages approved marketing budgets to ensure appropriate allocation of resources to meet the plan and financial control
- In cooperation with Sales Lead responsible for all operational marketing matters relating to the products and activities in the commercial team
- Coordinates and drives effort to continuously develop tools from variable channels to get access to customers
- Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target HCPs and fully utilizing range of channels (according to Customer Engagement goals)
- Prepare marketing environment for future launches (2-4 years)
Coordinates competitive intelligence and drives competitive action plans
X-functional cooperation
- Partners with the Medical department to optimize the brand performance in x-functional cluster team
- Cooperate with digital lead on joint projects according to brand strategy
- Be an active member of the international marketing team and share best practices with international colleagues
- Partner with relevant stakeholders (internal and external) on national and international level
- Support the Business Unit Lead during preparation for presentations for e.g management presentations and Business Reviews
Procedures
- Recruits and manages external vendors
- Execute and analyses market research
- Overall responsible for content in materials, including compliance with Amgen policies and procedures and national regulations
- Drives C3 process for sponsorships
- Planning of brand DOE and project POs
- Outputs
- Brand DOE budget/ Brand performance/ Brand plans
- Sales support tools
- Promotional campaigns
- Marketing events
- Input to Product Forecast and LE
- Business presentations for Brand/Franchise/Country Reviews
- Cross-functional SC strategy and roadmap for roll-out, funding and improvement
- Innovative solutions to maximize Customer Engagement activities, and SC ability to support these activities
- Planning, execution, governance processes for MC planning and SC delivery
Minimum Requirements
- Academic education or experience from similar positions
- Minimum 2 years of experience as a Product Manager
- Fluency in English, both oral and written communications
- Fluency in Danish or Norwegian, both oral and written communications
- Financial and budgeting skills
- Experience using MS Office tools
- Tenure at last two jobs for at least 2 years each
Preferred Requirements
- Minimum 2 years in a big pharmaceutical company
- Documented experience in franchise area (e.g., Oncology, Gen Med, etc.)
- Documented success in gaining or maintaining market leadership
position
Competencies
- Applies advance project management & analytical skills
- Demonstrates strong industry knowledge and commercial attitude
- Demonstrates networking capabilities
- Applies advanced communication and presentation skills/ networking capabilities
- Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
- Takes initiative and acts pro-actively, enthusiastically and creatively
- Demonstrates open-mindedness and helicopter view capabilities
- Communicates effectively at all levels both internally and externally, and (inter-) nationally
- Open to try new ideas, learning from setbacks
- Serves as a role model for Amgen Values
In case of any questions, please feel free to reach out to:
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