Brand & Customer Manager, CIS

Job Description

In our company, we are dedicated to advancing cancer & Vaccines care through innovative therapies and patient-centric solutions.

Join our CIS management team to make a meaningful impact on on delivering therapies that address unmet medical needs and enhance quality of life.

We foster a collaborative environment where innovation and compassion come together to create impactful solutions.

In line with our CIS growth ambition, this role will support the expansion of our commercial reach in selected CIS markets through a partner-based go-to-market model, with a focus on building sustainable private market opportunities while ensuring strong governance, compliance, and execution excellence.

Job Summary:

We are seeking a dynamic Brand and Customer Manager (BCM) who will own the end-to-end marketing strategy for both the Oncology and Vaccines portfolios across our selected CIS markets (Azerbaijan, Uzbekistan, Turkmenistan, Mongolia, and Georgia), driving brand positioning, customer engagement, and commercial success. This role requires a deep understanding of market dynamics and customer needs to develop impactful marketing plans that support business objectives and drive sustainable growth.

Key Responsibilities:

• Develop and deliver integrated brand strategy and annual marketing plans for Oncology and Vaccines across selected CIS markets, aligned to business objectives.

• Lead customer and market insights generation (research, segmentation, positioning) to identify opportunities and shape portfolio priorities.

• Own end-to-end product lifecycle planning (launch readiness, in-year optimization, and portfolio performance reviews) in partner-operated markets.

• Develop compliant promotional, digital, and educational assets and ensure localization/approval processes meet internal and external requirements.

• Define, track, and report key brand performance metrics and KPIs; translate results into actionable recommendations and course-corrections.

• Drive partner (alliance/distributor) marketing execution by setting clear governance, capability-building expectations, and consistent in-market standards; review annual partner plans and monitor progress vs. objectives.

• Ensure marketing activities are executed in full compliance with regulatory and ethical standards, and remain current on relevant Oncology/Vaccines clinical guidelines and immunization policies impacting markets.

Position Requirements:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.

• Minimum 2 years of experience in product/brand management or marketing within the pharmaceutical or healthcare industry.

• Solid Oncology marketing experience (therapeutic area knowledge, treatment landscape, and customer ecosystem; pan-tumors preferred).

• Vaccines commercial/marketing experience is required.

• Experience in distributor-driven and/or alliance-partner operating models (alliance management/business development/market development across multiple markets is a plus).

• Strong compliance, governance, and risk-management mindset, with the ability to operate effectively in complex and evolving market environments.

• Understanding of private market dynamics and, where relevant, exposure to public/corporate channels (e.g., tenders, institutional customers) is a plus.

• Familiarity with digital marketing tools and platforms is a plus.

• English fluency is a must; additional language (Russian or Ukrainian) preferred.

Required Skills:

Adaptability, Creative Campaign Development, Interpersonal Relationships, Marketing Strategy Implementation, Product Lifecycle Management (PLM), Strategic Planning, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

04/27/2026

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