Brand Communication Manager (BCM)

Job Purpose

• Comprehensive product & disease knowledge to address HCP needs in updating product & treatment practice to serve their patients.
• Develop internal speaker plan in their territory assignment to support Territory in delivering product knowledge & product key messages through presentations in MKT communications in field: Group Detailing, Product Symposium, Hospital Meetings, etc.
• Play a key role to be internal speaker in delivering product knowledge & product key messages to target HCPs in field through presentations of MKT communications: Group Detailing, Product Symposium, Hospital Meetings, etc.
• Work closely with Territory Manager/MKT/Training/Medical/Territory to develop HCP Engagement Book (CEB) to support effectiveness of PFS to Territory.

• Lead, coach and manage internal speakers.

Key Responsibilities

• Ensure that product and disease knowledge is at the appropriate levels during field visits and support MKT communication plan in field.
• To ensure individuals are effectively implementing marketing campaigns and using key messages and campaign materials appropriately.
• Assist Territory Manager to develop internal speaker plan to support MKT communication plan in field: Group Detailing, Product Symposium, Hospital Meetings, etc.
• Adhere to all company policies and procedures including but not limited to Code of Conduct.

Key Requirements
• Bachelors in pharmacy

• At least 2 years in Vaccines business
• Knowledge of Pharma industry & Vaccine is a must
• Good understanding of field territory design
• Excellent Communication skills with the ability to deal with people at all Territory levels
• Ability to deal with high pressure and meet tight timelines
• Proven track record in consistent delivery of results
• Creative thinker with strong people interaction and facilitation skills
• Planning and execution skills
• Developing talent & coaching

*Li-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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