Brand and Customer Manager Oncology

Job Description

Company is seeking a dynamic and strategic Brand & Customer Manager (BCM) to lead brand growth initiatives and customer engagement across Lithuania, Latvia, and Estonia. The BCM will play a pivotal role in identifying growth opportunities, setting portfolio priorities, and developing robust business plans aligned with both global and local strategies.

As the BCM, you will design, develop, and implement targeted marketing programs for oncology brands and portfolios, ensuring launch excellence and ongoing optimization of existing products. You will collaborate closely with the Business Unit Director Oncology and Medical Team to deliver exceptional customer experiences and strengthen company’s position as a trusted partner within the oncology community.

Key Responsibilities

• Identify and capitalize on brand growth opportunities within the Baltic oncology market.

• Develop and execute comprehensive marketing strategies and media plans consistent with global and local directives.

• Prepare and ensure launch readiness for new oncology products in assigned countries.

• Drive and optimize existing oncology business performance.

• Engage with top-tier customers, including healthcare professionals and payers, to improve patient health outcomes.

• Collaborate cross-functionally with internal teams to deliver value to patients, payers, and physicians.

• Manage brand budgets, sales forecasts, and financial planning to support business objectives.

• Utilize omnichannel marketing approaches to maximize brand reach and impact.

• Lead projects and initiatives within a matrix organizational structure, influencing without direct authority.

• Represent company at industry events and conferences as needed.

Education, Experience & Competencies

• Bachelor’s or Master’s degree in Life Sciences preferred; additional business education is a strong advantage.

• Minimum 5 years of experience in the pharmaceutical industry, preferably within oncology.

• Proven ability to manage key external stakeholders and influence cross-functional teams.

• Strong leadership, problem-solving, project management, and communication skills.

• Effective team player with the ability to listen and integrate diverse perspectives.

• Solid knowledge of financial management including brand budgeting and sales forecasting.

• Business acumen with awareness of industry policies, trends, and technologies.

• Skilled in prioritizing objectives and making resource allocation decisions.

• Experience in omnichannel marketing strategies and execution.

• Operational excellence with a track record of timely project delivery.

• Proficient in MS Office and AI tools.

• Fluent in English and either Lithuanian or Latvian.

• Deep understanding of Baltic cultures and healthcare systems.

What We Offer

• Opportunity to work with a leading global pharmaceutical company in a critical therapeutic area.

• Collaborative and innovative work environment.

• Hybrid working model with flexibility.

• Competitive salary and benefits package.

• Professional development and career growth opportunities.

• Meaningful work impacting patient lives across the Baltic region.

How to Apply?

If you are passionate about oncology and ready to make a difference in the Baltic healthcare landscape, we invite you to apply by submitting your CV and cover letter!

Required Skills:

Adaptability, Brand Management, Competitor Analysis, Content Creation, Customer Insights, Customer-Oriented, Data Analysis, Digital Marketing, Event Planning, Influencing Skills, Marketing, Market Research, Oncology Marketing, Product Management, Social Media Marketing, Strategic Thinking, Trade Association Management

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

Yes

Hazardous Material(s):

n/a

Job Posting End Date:

04/22/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.