B&I BU RPM-广州
Amgen
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Upgrade to Pro — $25/mo· Establish and implement pertinence regional marketing plan in accordance with national marketing plan and regional market performance and communication with central MKT and BU team. Building up brand of product and company. Handing BU team achieved regional BU target.
根据全国的市场计划和区域市场的情况，通过和中央市场部及业务部的沟通，制定并执行有区域针对性的市场活动，协助业务部完成区域业务指标，树立产品和公司的品牌形象。
Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position) （职位的首要职能）
o Implement innovative and effective marketing program according to the marketing strategy, close cooperation with central mkt, BU team.
与中央市场团队和业务团队紧密合作，根据市场策略和年度市场计划执行市场活动
o Establish pertinent regional marketing plan
制定有针对性的区域市场计划
o Accomplish national marketing plan with the cooperation of PM
协助PM完成全国性市场活动
o Implement regional marketing programs with the cooperation of BU team
会同业务团队执行区域市场计划
o Actively feedback information from expert and competitor
及时反馈区域专家、医生及竞争产品的信息
o Organize the Local academic meeting with attractive contents under our strategy
组织区域会议，合理安排会议内容并及时反馈
o Manage market program budgets within financial limit
管理市场活动费用支出，确保不超出预算费用
o Deliver smooth BU communication and training, drive field force implementation of marketing strategy
保持与业务顺畅的沟通和培训，推动业务团队对市场策略的实施
o Clearly delivery marketing strategies to ensure the marketing plans and programs smoothly implement to obtain business growth
清晰地传递市场策略以确保市场活动的有效执行
o Collect BU team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities
在日常沟通和实地随访中收集业务的反馈：市场环境，竞争，产品信息，活动反馈
o Routine product knowledge training to BU team
定期对业务进行产品知识培训
o Joint call with MIC and DSM, attend regular meeting
与一线业务和地区经理的协同拜访，定期参加周会
o Keep in touch with the PM and Medical for the clinic studies, and make sure completing the studies on time
就临床研究情况及时与PM和医学部同事沟通，确保及时完成研究
o Coordinate with BU manager through the integration program for making consents on local promotion
通过整合项目与业务经理在全国各区域协调一致, 完成目标
o Develop and manage KOL
发展和管理关键客户
o Establish KOL profile.
建立关键客户档案
o Organize pertinent activity and development plan of KOL
有针对性的组织关键客户的会议活动及发展计划
Hiring qualification and requirements 录用条件及要求
Years of Working Experience工作年限 :
At least 6 years’ experience
至少6年工作经验
At least 2 years’ experience in BU or marketing unit of major or joint venture Pharma. Company
2年以上大型或合资制药企业的业务或市场工作经验
Skills技能：
Language skill: Good at English listening, speaking, reading and writing.
语言技能: 具有良好的英语听说读写能力
Good skills of MS Office tools
良好的办公室软件应用能力
Education/Qualifications教育程度/所获资格证书
University Degree and above
本科及以上学历
Related field requirements 相关领域的要求
Medication, marketing, commerce preferred; Experience in CV field preferred
医学，药学，市场，商科专业优先；心血管领域工作经验优先
Job Required Competencies岗位所需胜任力
o Good accountability of medical understanding and marketing plan implementing.
良好的医学理解和市场计划贯彻能力
o Knowledge and experience in driving regional product management
具有管理区域产品的知识和经验
o Excellent analytical, communication skill and good accountability of problem solving.
优秀的分析、沟通及解决问题的能力
o Excellent presentation and interpersonal skill
优秀的表达和人际能力
o Leadership / coaching skill
领导和教练能力
o Manage Oneself/demonstrate leadership within own role
自我管理并在个人职责上表现出领导力
Travel Frequency出差频率
25% - 50%
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