Career Category
Marketing
Job Description
Associate Product Manager
Hong Kong
Live
What you will do
Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring for an Associate Product Manager for Hematology and Oncology in Hong Kong.
Live
What you will do
This role will work cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized. Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. This individual will report directly to the Product Manager and Business Unit Lead. Some of the key deliverables will include:
Main Responsibilities:
Insight Generation
- Initiate and conduct market research, when necessary, analyze findings and develop POA accordingly
- Build network with key external stakeholders to gain insight about the unmet medical needs
- Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities
Planning, Execution & Cross-Function Collaboration
- Develop long-range forecasts, annual budget, and latest quarterly estimates with finance team
- Develop and implement annual Country Brand Plan in full congruence with global guidance
- Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)
- Design and execute omnichannel promotional strategy in line with the approved local brand plan
With support from Value Access & Policy (VA&P), take the ownership to:
- propose and execute pricing strategies of responsible product(s)
- plan and execute hospital formulary listing activities (e.g., DAC & Safety Net listing)
- design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)
- Support VA&P manager together with medical to implement advocacy plan
- Engage and enable (provide training, appropriate materials, etc.) sales force to achieve brand aspiration (cycle and product meetings)
- Partner with the local and regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)
- Coordinate competitive intelligence and drive competitive action plans
- Manage promotional budget to ensure management result can be achieved
- Recruit and manage external vendors
- Track and report brand performance regularly based upon the agreed KPIs in local brand plan
- Ensure all activities, campaigns, and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices
Competencies
- Proven experience in leading and executing Omni channel marketing campaigns, targeted at HCPs and patients
- Be able to measure effectiveness of the omni channel activities
- Provide guidance to sales teams on channel engagements for HCPs
- Has people leading experience
- Demonstrate collaborative energy to work well with the team and improve synergy
- Demonstrate strong strategic thinking, industry knowledge and commercial attitude
- Examine and understand issues from multiple perspectives or points of view, readily see inter-relationships and cause and effect relationships; take a systematic approach to successfully resolving all issues
- Apply advanced communication and presentation skills
- Communicate effectively at all levels both internally and externally, and (inter-) nationally
- Apply advanced analytical and project management skills
- Serve as a role model and resource to others in promoting open, honest, and cooperative relationships throughout the organization
- Display strong organizational and time management skills; multi-tasks effectively; deliver on commitments in a timely manner
- Take initiative and act pro-actively, enthusiastically, and creatively
- Preferred to have relevant healthcare experience
- Serve as a role model for Amgen Values
Win
What we expect of you
Basic Qualifications:
- Minimum of 2 years of experience in industry (Hematology TA preferrable), with at least 1 years of experience in marketing function
- Applicants with more extensive marketing experience may be considered for the position of Product Manager
- Documented success in gaining or maintaining market leadership position
- Financial and budgeting skills and experience
- Computer skills (MS Office programs)
- Fluency in English, both oral and written communications
- Proficiency in Cantonese & Mandarin
Thrive
What you can expect of us
As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being
- Vast opportunities to learn and move up and across our global organization
- Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
- Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
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