Associate Marketing Manager – Adult Nutrition

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><p><b>Job Title:</b></p><p>Brand Manager – Adult Nutrition</p><p><b>Job Profile:</b></p><p>Brand Manager</p><p><b>Job Family:</b></p><p><i>Marketing</i></p><p><b>Job Sub-Family:</b></p><p><i>Product Management</i></p><p><b>Division:</b></p><p><i>ANI International Nutrition</i></p><p><b>JOB SUMMARY</b></p><p><i>Drive consumer marketing for Adult Nutrition Supplement category, through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.</i></p><p><b>CORE JOB RESPONSIBILITIES</b></p><ul><li><i>Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.</i></li><li><i>Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them.</i></li><li><i>Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.</i></li><li><i>Liaise with media (both mainline &amp; digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimizing CPL and CPA</i></li><li><i>Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion &amp; New user acquisition on E-commerce and CRM</i></li><li><i>Manage A&amp;P spend budgets and related provisions</i></li><li><i>Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.</i></li><li><i>Follow due diligence in documentation and ensuring OEC (ethics &amp; compliance) SOPs are followed.</i></li></ul><p><b>Minimum Education</b></p><p><i>Post Graduate</i></p><p><b>Education Level</b></p><p><b>Major/Field of Study</b></p><p><i>MBA</i></p><p><i>Marketing</i></p><p>MINIMUM WORK EXPERIENCE</p><p><b>Experience</b></p><p><b>Experience Details</b></p><p><i>5&#43; Years</i></p><ul><li><i>Proven track record of brand management in FMCG/healthcare companies</i></li><li><i>Digital-first thinking in marketing – proven experience of having worked on modern ways of marketing (digital, social, influencer, etc)</i></li><li><i>Proven track record of business analysis to drive actionable insights.</i></li><li><i>Should be excellent in interpersonal, influencing and negotiation skills</i></li><li><i>Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.</i></li></ul><p></p><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Marketing Support<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>ANI International Nutrition<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>India &gt; Mumbai : BKC Building<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>Yes, 50 % of the Time<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>