市场副总监， 罕见病/Associate Marketing Director, Rare Disease

Title:

市场副总监， 罕见病/Associate Marketing Director, Rare Disease

Company:

Ipsen (Shanghai) Trade Co., Ltd

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

• Develop asset portfolio strategy, along with innovative program design and launch to maximizing product performance.

• Deliver fact-based analysis of market trends, competitive data, and customer needs assessment for sustainable business growth.
• Model strategic sales forecasting and provide a strong recommendation on what resources are required to fully realize the opportunity
• Lead brand team to develop tailormade tactics via precise segmentation, targeting and positioning for target market/HCP and patient profile; design and launch effective, innovative, multi-channel programs to maximizing brand differentiation and share of voice
• Cross-functional leadership to orchestrate brand imperatives and execution excellence
• Drive asset communication strategy with promotional framework

• Lead New product Launch readiness

• Lead and develop launch readiness plan, business case and brand positioning to build cross functional alignment for NDA/access/pricing/medical education/listing strategy etc.
• Global communication to getting fully support and ensure successful launch

• Team leadership and people development

• Establish high performance team with clear culture, objective and vision
• Define, coaching and developing talents to maximizing individual, business performance and build succession plan along with recruiting outside candidates for readiness of organization development.

Knowledge, abilities & experience

Education / Certifications:

• Ideal: Graduate degree required (preferably a top tier M.B.A. or a science degree)
• Minimum:  Bachelor degree (preferably a life science degree)

Experience:

• Ideal:

• Proven track record of commercializing medicines

• Minimum:  

• At least more than 8 years of experience in an MNC
• Strategic thinking, project management, fast learner
• Specialized in specialty care, rare oncology or rare disease TA

Languages:

• Proficient in English

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.