Associate Marketing Director, India

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><p>ROLE DESCRIPTION</p><ul><li>Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.</li><li>Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.</li><li>Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.</li></ul><p>KEY RESPONSIBILITIES</p><ul><li>Develop and execute long-term marketing strategies that align with global and area objectives.</li><li>Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.</li><li>Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.</li><li>Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.</li><li>Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.</li><li>Lead development of marketing insights/slides for annual planning, business reviews and LBE.</li><li>Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.</li><li>Ensure marketing compliance with all legal and regulatory requirements.</li><li>Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.</li><li>Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale.</li><li>Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.</li></ul><p>QUALIFICATIONs &amp; EXPERIENCE</p><ul><li>Bachelor’s degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus.</li><li>10 to 15 years’ relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry.</li><li>Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience.</li><li>More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals.</li><li>Proven ability to influence senior-level stakeholders and skillfully communication with insights and data.</li><li>Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders.</li><li>Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.).</li></ul><p></p><p>CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE</p><ul><li>Lead long-term marketing planning within a local market.</li><li>Lead alignment efforts with marketing with sales, medical, and commercial teams.</li><li>Use advanced analytics to optimize marketing execution.</li><li>Allocate and optimize marketing budgets.</li><li>Manage and mentor marketing professionals at different levels.</li></ul><p>KEY COMPETENCIES</p><ul><li>Customer <span>centricity</span></li><li>Insights-<span>driven</span></li><li>Brand building &amp; strategy</li><li>Product marketing</li><li>Developing self &amp; others</li></ul><ul><li>Commercial <span>acumen</span></li><li>Effective communication &amp; <span>influence</span></li><li>Executional excellence</li><li>Digital engagement</li><li>Advertising and/or HCP marketing</li></ul><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Marketing Support<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>ADC Diabetes Care<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>India &gt; Mumbai : BKC Building<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>Not specified<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Not Applicable<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>