Associate Manager - Consumer Campaign (Vaccines)

Job Description

Role Purpose

The Associate Manager – Consumer Campaign plays a critical execution role in delivering high‑impact consumer marketing campaigns for the Vaccines portfolio. Working closely with the Campaign Manager, this role translates brand and campaign strategies into effective, compliant, and data‑driven marketing initiatives across digital and offline channels, with a strong focus on execution excellence, consumer engagement, and performance optimization.

Key Responsibilities

1. Brand Strategy Support & Campaign Planning

• Support the Campaign Manager in developing consumer campaign strategies and marketing plans aligned with brand direction and business objectives.

• Translate strategic direction into detailed, actionable campaign plans, including timelines, KPIs, channel mix, and budget allocation.

• Support the design and execution of consumer campaigns across the full consumer journey (awareness, education, consideration, action), ensuring consistency across all touchpoints.

• Monitor market trends, competitive activities, and consumer insights to inform campaign planning and provide regular updates to relevant stakeholders.

2. Campaign Execution & Content Management

• Own the end‑to‑end execution of assigned consumer marketing programs, from briefing and development through deployment and post‑campaign evaluation.

• Coordinate multiple channels (paid media, owned platforms, digital content, activation materials) to ensure integrated and seamless consumer experiences.

• Collaborate closely with cross‑functional teams (Media, Medical, Legal & Compliance, Strategic Account, Finance, etc.) to ensure campaigns are compliant, delivered on time, and within approved budgets.

• Act as a key campaign coordinator to proactively manage Medical, Legal & Compliance review processes, timelines, and documentation for consumer materials.

• Manage relationships with external agencies and partners to ensure deliverables meet brand standards, timelines, and quality expectations.

• Manage content calendars and community engagement across brand‑owned digital platforms (e.g., Facebook, YouTube, TikTok).

• Monitor consumer feedback and engagement on digital channels and propose data‑informed improvement actions.

 

3. Communication & Stakeholder Coordination

• Support the execution of consumer communication plans by ensuring clarity, consistency, and alignment across all campaign materials and channels.

• Prepare clear campaign briefs, execution timelines, and post‑campaign summaries to support internal stakeholder alignment and understanding.

• Coordinate day‑to‑day communication with agencies and internal teams to ensure smooth execution and issue resolution.

4. Performance Analysis, Optimization & Budget Tracking

• Track, collect, and analyze data from marketing activities to measure campaign performance against defined KPIs.

• Apply a test‑and‑learn mindset by experimenting with content formats, messaging, and channels to continuously optimize campaign effectiveness.

• Prepare regular performance and post‑campaign reports with actionable insights to improve ongoing and future initiatives.

• Monitor and report campaign budget utilization, supporting efficient and effective use of approved resources.

• Support campaign investment decisions by providing data‑based recommendations within agreed budgets.

 

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.

• Minimum 3–5 years of total marketing experience, with at least 2 years in an Assistant Brand Manager or equivalent execution‑focused marketing role.

• Background in FMCG, Nutrition, Dairy, or consumer marketing environments is strongly preferred.

• Experience working in multinational companies or large‑scale organizations is an advantage.

Key Skills & Competencies

• Strong ability to build detailed campaign plans and execute against them with discipline and attention to detail.

• Solid understanding of digital marketing channels, content management, and performance analytics tools.

• Strong analytical mindset with the ability to interpret data and translate insights into practical actions.

• Effective communication skills in both English and Vietnamese, with the ability to work across functions and with external partners.

• Good stakeholder coordination and vendor management skills.

• High attention to compliance, quality and process rigor, especially in regulated environments.

• Curious, adaptable, and open to learning new digital tools and ways of working to enhance campaign effectiveness.

• Collaborative team player with a proactive, hands‑on attitude and strong ownership of execution deliverables.

Required Skills:

Adaptability, Adaptability, Advertising Campaign Development, Brand Strategy, Campaign Management, Compliance Reviews, Content Management, Creative Campaign Development, Data Analysis, Data Interpretations, Digital Media Channels, Email Marketing Design, Financial Management, Healthcare Management, Integrated Digital Marketing, Learning New Technologies, Market Research, Microeconomics, Mobile Messaging, Multimedia Marketing Communications, Pricing Strategies, Product Knowledge, Product Launches, Product Management, Stakeholder Communications {+ 1 more}

Preferred Skills:

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Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

05/3/2026

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