Summary of Job (brief description)
A key member of the VYKAT XR Field Medical Marketing / Stakeholder Engagement team within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs), important customers and Prader-Willi syndrome community members to help shape and inform marketing strategies.
Essential Functions
Brand Strategy
- Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
- Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
- Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
- Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
- Conducts field-based market research to generate insights that inform and/or validate brand strategy
Marketing Initiatives, Campaigns, and Investments
- Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
- Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
KOL Engagement
- Develops regional business engagement plans to drive brand growth and differentiation
- Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
- Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights
- Secures KOL participation for congress events and other programs
- Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes regional insight gathering
Patient Engagement
- Develop engagement plans to drive brand growth and differentiation
- Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed
- Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development
- Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt-in lists, congress registration lists, and advocacy partnerships and field insights
- Secures patient ambassador participation for events and other programs
- Provides detailed reports on patient and caregiver engagements to commercial leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes insight gathering
Medical Marketing
- Overall responsibility for Speaker Bureau and/or Patient Ambassador/Influencers, including speaker nomination, selection, contracting, annual speaker training, speaker utilization, and ongoing speaker coaching
- Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution
- Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations
Field Alignment
- Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy
- Follows and helps to evolve Field Playbook guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures
Compliance
- Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements
Knowledge and Qualifications
Common Knowledge and Skills
- Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
- Applies in-depth knowledge of own area of expertise to solve problems
- Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact
- Emerging as an internal thought leader with technical and/or business expertise
- Applies expertise to manage critical projects and/or relationships
- Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
- Has input into short-term strategy and may be involved in long-term strategy on a functional level
- Strong communications, problem-solving, analytical thinking, influencing skills.
Job-Specific Knowledge and Qualifications
- Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
- Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging
- Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
- Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals.
Education & Experience
- Bachelor’s degree (BS/BA) in Marketing, Business, Health Policy, Science, or a related field
+ 10+ years of relevant pharmaceutical/biotech marketing and sales experience preferred
OR
- Master’s degree in a relevant field
+ 8+ years of similar experience preferred
Travel 50% or more
Salary Range: $173,000-$222,000
(Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate’s relevant qualifications, skills, and experience, as well as the location where this position may be filled.)
About Soleno Therapeutics Inc
Soleno is a biopharmaceutical company focused on the development and commercialization of novel therapeutics for the treatment of rare diseases based in Redwood City, CA.
At Soleno, we are driven by the unique and multi-faceted needs of the PWS community. Like these individuals, resilience is part of who we are – it is in our chromosomes – and our team is made up of exceptional colleagues whose collective efforts are woven together to deliver meaningful outcomes, both professionally and for those living with PWS.
We value collaboration, integrity, and respect. These characteristics have allowed us to forge strong, authentic bonds with the caregivers, patients, health care professionals (HCPs) and community members we serve. We are proud to work alongside them every step of the way.
Our employees are our greatest asset, and we're expanding across functions during this pivotal time. We invite you to join us in making an impact—and making history.We all share the most important goal of bringing solutions to the PWS community.