Associate Director, U.S. Oncology Marketing Patient Channel Strategist

Job Description

A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact. 

Primary Responsibilities:

• Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact

• Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of business

• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.

• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level    

• Ensure all performance reporting incorporates data-driven insights and recommendations

• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.

• Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights     

• First-line of escalation for their aligned Patient Architects     

• Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies

• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Required Experience and Skills: 

• Bachelor's degree (BA/BS)

• A minimum of 7 years combined strategic marketing, media agency, brand management experience in any industry, is required

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Preferred Experience and Skills:

• Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results

• Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making   

• Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement  

• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels

• Experience influencing without direct authority and working successfully with cross-functional teams

• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences

• Innovative mindset with affinity toward experimentation and appropriate risk taking

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

• Oncology marketing experience

Position location: Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed

Required Skills:

Adaptability, Channel Partner Marketing, Communication, Data Insights, Digital Analytics, Marketing, Media Strategies, Omnichannel Marketing, Oncology Marketing, Strategic Thinking, Vendor Management

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$156,900.00 - $247,000.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Remote

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

05/2/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.