Associate Director, Omnichannel Content Strategy & Operations

The Opportunity:

The Portfolio Omnichannel Strategy & Operations Team is seeking an experienced omnichannel marketing content operations leader to support commercial customer engagement across the Revolution Medicines oncology portfolio. This newly created role will establish and scale content lifecycle planning, modular content operations, content taxonomy, content governance, and omnichannel content review, approval and activation processes across brands, tumor types, indications, and customer audiences.

The Associate Director, Omnichannel Content Strategy & Operations will serve as the US Portfolio Omnichannel team's subject matter expert for content strategy, content supply operations, and omnichannel content activation. This individual will partner closely with Marketing, Portfolio Omnichannel Leads, Medical, Legal, Regulatory (MLR), Analytics & Insights, IS/IT, and agency partners to ensure content is designed, approved, managed, and deployed efficiently across personal and non-personal channels. This role will own the commercial digital asset management (DAM) strategy and operating model, including asset lifecycle management, discoverability, reuse, and platform business requirements in partnership with IS/IT. The role will also own content taxonomy strategy and governance, establishing a consistent classification and metadata framework across brands, tumor types, indications, audiences, and channels.

The role will be responsible for translating brand strategy, customer journeys, and engagement objectives into scalable content plans and modular content frameworks that enable personalized customer experiences across email, websites, CRM, paid media, social media, field-triggered communications, congress activities, and future orchestration capabilities. This position will establish consistent content operations, governance standards, review processes, and measurement approaches to improve speed-to-market, reuse, compliance, and customer relevance. This role will also help shape the future state content ecosystem required to support launches, in-line brands, and evolving omnichannel capabilities.

Working in a matrixed environment, the Associate Director will collaborate closely with the Portfolio Omnichannel Tumor leads and Brand Marketing leads, who retain ownership of overall engagement strategy and business priorities. This individual will provide strategic leadership for content systems, workflows, modular content design, and omnichannel content activation while driving operational excellence across brands and customer segments.

The Associate Director, Omnichannel Content Strategy & Operations will also be the business owner for any content management related processes or platforms. In this function they will work closely with Commercial IT and A&I data teams to enable planned programs, projects, initiatives and measurement to efficiently and effectively be inculcated across the US Revolution Medicines Commercial business. This role will also liase with similar ex-US capability teams and roles as needed for strategic programs, lessons learned and innovation opportunities.

This role is effectively leading, managing and solutioning the framework to create, manage, and deliver content. This individual is not a literal content creator.

Key Responsibilities

• Partner with Portfolio Omnichannel Leads, Brand Marketing, IS/IT, and Analytics & Insights to develop omnichannel content strategies aligned to customer journeys, business priorities, channel plans, and orchestration objectives.

• Develop and maintain omnichannel content architectures that enable coordinated activation of approved content across email, websites, CRM, social media, paid media, field and rep-triggered communications, congress activities, and emerging channels (including partnering with IS/IT on platform configurations).

• Lead the development of scalable modular content frameworks, reusable content components, and content design standards to support personalization, next-best-action, and future orchestration capabilities.

• Establish and maintain end-to-end content operations processes supporting content planning, creation, promotional review, approval, deployment, reuse, retirement, and measurement.

• Own commercial content inventories, asset libraries, taxonomy, metadata standards, tagging structures, and content documentation to improve content discoverability, governance, and reuse.

• Serve as business owner for the commercial Digital Asset Management (DAM) platform, partnering with IS/IT to define platform roadmap, business requirements, user access models, onboarding, training, adoption, and operational governance.

• Partner with marketing operations, activation teams, agencies, and technology partners to optimize content workflows and integrate DAM assets with promotional review, CRM, content management, and marketing automation platforms.

• Identify and implement opportunities to improve content development, approval, and deployment processes through automation, operational efficiencies, AI-enabled capabilities, and emerging technologies.

• Develop and maintain content governance standards, operating procedures, playbooks, and documentation to support compliant and scalable omnichannel execution.

• Partner with Analytics & Insights to establish content performance measurement frameworks and leverage engagement insights to continuously optimize content strategy, modular design, activation effectiveness, and customer experience.

Required Skills, Experience & Education:

• Bachelor's degree required.

• 8-10 years of progressive pharmaceutical or biotechnology commercial experience.

• Minimum 5 years of experience in omnichannel marketing, content strategy, digital marketing, marketing operations, content operations, or customer engagement.

• Strong knowledge of pharmaceutical promotional review processes and regulated content development.

• Experience developing omnichannel content strategies supporting HCP and patient engagement.

• Experience implementing or managing modular content frameworks and content reuse strategies.

• Experience working with content management systems, CRM platforms, marketing automation systems, and omnichannel engagement technologies.

• Demonstrated ability to translate brand strategy into scalable customer engagement programs.

• Strong understanding of customer journeys, content personalization, and omnichannel activation principles.

• Experience managing agency partners and complex cross-functional initiatives.

• Excellent communication, stakeholder management, and influence skills.

• Experience owning or managing digital asset management (DAM) platforms.

• Demonstrated experience developing and governing content taxonomies.

Preferred Skills:

• MBA or relevant advanced degree.

• Oncology launch experience.

• Experience with Veeva PromoMats, Vault, Salesforce Marketing Cloud, Adobe Experience Manager, or similar platforms.

• Experience with content supply chain transformation initiatives.

• Familiarity with AI-enabled content creation, modular content assembly, and content automation capabilities.

• Experience operating in a pre-commercial, launch-stage, or high-growth biotechnology environment.

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