Associate Director, Omnichannel

The Opportunity:

This newly created role represents a unique opportunity to shape the future of HCP engagement at Revolution Medicines. The Omnichannel Strategy & Operations Team is seeking a forward-thinking, digitally fluent marketing operations leader to drive optimal performance while also delivering high-quality customer experiences across our HCP engagement channels.

The Associate Director, Omnichannel HCP Marketing Operations is a highly collaborative, execution-focused leader responsible for partnering with Brand Leads in translating oncology brand strategies into high-impact, compliant, and innovative customer engagement experiences.

In a fast-paced, growth-stage biotech environment, this role serves as the connector between strategy and execution partnering cross-functionally to operationalize omnichannel campaigns with precision, agility, and measurable impact. This leader will help build scalable capabilities, optimize customer journeys, and elevate omnichannel maturity as the organization prepares for commercialization and further portfolio growth through in-line brands & commercial launches.

This role is ideal for someone who thrives in a hands-on environment, balances strategic thinking with operational excellence, and is motivated by building best-in-class engagement models in oncology.

This role reports to the Executive Director, Omnichannel Portfolio Strategy & Operations.

Note: Branded & Unbranded Marketing strategy, imperatives, objectives & content will be created by the brand aligned Marketing Business Lead and/or as output from the brand plan.

Key Responsibilities:

Strategic Omnichannel Enablement

• Partner with Brand, Sales, REIDS (RML & KOL), Market Access, Patient Access and Medical to operationalize independent & integrated oncology HCP customer strategies.

• Translate strategic plans into executable customer journeys across personal and non-personal channels driving optimal product utilization.

• Partner with Brand HCP Leads to develop and execute comprehensive marketing plan for all oncology PDAC/GI launch products and indications, including creating strategic proposals and actionable options for effectively targeting HCP via function, campaign & content.

• Support pre-launch, launch, and in-line brand initiatives through scalable omnichannel frameworks.

• Ensure options are aligned for potential sequencing and orchestration across field engagement, digital, media, email, congress activation, and emerging channels (push/pull and NPP/PP).

• Partnering with the Insights team and IT, present marketing performance insights and recommendations to Commercial Leadership Team.

• As the Omnichannel capability lead for PDAC & GI Tumors, all of the above also require concerted collaboration with HQ based functions including Insights & Data, Sales Ops, Commercial IT, Compliance, Procurement, MLR/PRC and others.

  • Act as the Omnichannel strategic thought partner to Brand and Commercial teams.

  • Align stakeholders (and agency partners) establishing clear processes and governance to drive speed while maintaining compliance rigor.

  • Influence without formal authority in a matrixed, resource-constrained environment.

  • Partner across the above to implement new omnichannel capabilities and improve existing capabilities/gaps/challenges.

  • Attend the PRC weekly team meeting to manage & move assets from creation to execution as needed for NPP channels.

Operational Excellence & Campaign Execution

• Connect the HCP Omnichannel campaign development, configuration, and deployment within and across CRM and marketing automation platforms (e.g., Veeva CRM, Speaker Program, Salesforce Marketing Cloud).

• Define and evolve HCP and account-based customer journeys in oncology.

• Develop and socialize critical data attributes available for both input and output of campaigns.

  • Create a shared catalog of key data attributes (both inherent and computer) ahead of time to effectively prepare the campaign for impact.

  • Ensure accuracy and ease of data access for targeting, segmentation, routing, consent management, and content distribution with rigorous QA and compliance checks.

  • Partner with Analytics to establish KPIs, dashboards, and performance monitoring frameworks.

  • Drive data-informed improvements to engagement effectiveness and ROI.

• Implement test-and-learn approaches to optimize engagement and personalization.

• Manage external vendors and agency partners to ensure quality and timeliness.

• Develop repeatable workflows to improve execution efficiency and reduce errors.

• Champion customer centricity via connected experiences & digital innovation while ensuring compliance within a regulated oncology environment.

• Help define and advance the organization’s omnichannel roadmap.

• Identify and implement new tools and capabilities that enhance personalization and automation.

• Contribute to building foundational omnichannel processes for scale.

• Identify and evaluate new marketing technology platforms that support future readiness and HCP engagement models.

Required Skills, Experience and Education:

• Bachelor’s degree required; MBA or advanced degree strongly preferred.

• Minimum of 8-10 years of progressive experience in marketing or marketing operations within the pharmaceutical or biotech industry.

• Demonstrated examples of experience in Digital Marketing, Media Channel Marketing or Personal Promotion Marketing experience.

• Track record of being a collaborative team player, building positive partnerships, and adaptive to meet the needs of a growing business.

• Experience managing external vendors, budgets, and promotional reviews in a regulated environment.

• Strong analytical skills and ability to interpret complex datasets to drive marketing decisions.

• Proven ability to influence cross-functional teams and stakeholders without direct authority.

• Strong analytical skills and ability to interpret complex datasets to drive marketing decisions.

• Thorough knowledge of current digital marketing platforms, media channels, and regulatory considerations.

Preferred Skills:

• Experience launching targeted oncology therapies or rare disease products.

• Experience optimizing Branded & Unbranded channels and/or journeys

• Demonstrated experience across NPP and PP is a definite plus.

• Familiarity across digital channels with experience with modular content management, dynamic content creation, or AI-enhanced promotional tools.

• Experience in a high-growth, pre-commercial environment. 

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