Associate Director, Marketing Operations, Strategy & Innovation

Job Description

Assoc. Dir, Marketing Operations, Strategy & Innovation 

The Associate Director, Omnichannel Marketing — Customer Engagement Strategy & Innovation on the Customer Engagement Planning & Measurement (CEPM) team will enable and advance omnichannel engagement strategy, measurement, and capability development to help brand teams deliver timely, relevant customer experiences across owned, operated, and third‑party platforms. This role combines marketing strategy, analytics, and digital solutions to design measurement frameworks and KPIs, translate insights into actionable go‑to‑market recommendations, and identify opportunities for innovation, experimentation, and process improvement that increase speed, agility, and efficiency in customer engagement.  

 

Success requires experience in omnichannel or digital marketing and marketing automation, strong analytical and stakeholder management skills, comfort with rapid iteration and change management, and a commitment to continuous learning to keep pace with evolving digital and engagement trends. You will influence cross‑brand strategies and transformation initiatives to drive more relevant, measurable, and impactful customer interactions.  This position is required to be on-site at our Upper Gwynedd location a minimum of 3-days per week.

 

Primary Responsibilities: 

• Lead articulation of business requirements to enhance and evolve digital customer engagement strategies, including marketing automation and personalized content, ensuring improved targeting, relevance, and customer experience. 

• Identify, pilot, and scale innovative capabilities and third-party partnerships that enable data-driven decision-making and align digital channels with strategic priorities and customer needs. 

• Drive the evolution of analytics and reporting by defining new KPIs, data capabilities, and partnerships, translating measurement needs into clear requirements aligned with business objectives.  

• Partner closely with omnichannel, data, and technical teams to represent engagement strategy requirements, ensuring capabilities align with business needs, address operational pain points, and scale through consistent adoption. 

• Advance and optimize marketing performance measurement and business impact analytics to drive focus, inform decisions, and enable measurable change across engagement strategies. 

 

Required Experience & Skillset 

• Minimum seven (7) years’ experience in omnichannel or digital marketing or customer engagement, with hands-on leadership of complex projects and understanding of the end-to-end marketing and promotional process. 

• Strong analytical and strategic thinking skills, with proven business acumen and ability to translate insights into actionable recommendations. 

• Ability to translate complex technical concepts clearly for broad stakeholder audiences and effectively collaborate with technical teams to align solutions with business objectives. 

• Demonstrated experience aligning marketing, analytics, and technology teams to drive adoption of new capabilities and engagement strategies. 

• Ability to identify white space opportunities and apply an entrepreneurial mindset to develop and pilot innovative approaches. 

• Experience with marketing automation, campaign management and analytics platforms, CRM/Salesforce tools, and recommendation engines. 

• Comfort with experimentation, iterative delivery, and strong attention to detail. 

 

Preferred Experience & Skillset 

 

• Digital/Omnichannel Media Planning and Purchasing 

• Experience in digital/omnichannel media planning and purchasing.  

• Familiarity with compliance requirements in regulated industries (pharma/healthcare preferred).  

• Background in quantitative or analytical fields (data science, math, statistics) and experience with Agile teams. 

Education Minimum Requirements: 

• Required: Bachelor's degree 

Required Skills:

Accountability, Adaptability, Customer-Focused, Data Analysis, Digital Marketing Management, Innovation, Leadership, Market Development, Marketing Campaign Development, Marketing Strategy Implementation, Oncology Marketing, Personal Initiative, Product Launch Planning, Strategic Planning, Strategic Thinking, Vendor Management

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

n/a

Job Posting End Date:

04/14/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.