Associate Director, Japan Content Enablement and Delivery

Working with Us
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Position Summary

The Associate Director, Japan Content Enablement and Delivery serves as a strategic leader and operational owner for the activation and evolution of BMS Japan’s marketing content ecosystem. The role is responsible for enabling how content is structured, governed, and activated across the content supply chain, with a strong focus on Content Central (Enterprise DAM), metadata, tagging, taxonomy, and system integration.

This position plays a critical role in activating capabilities that are still evolving, requiring strong ownership, executional drive, and the ability to lead through complexity across processes, users, systems, and data initiatives. The role ensures that content assets and their underlying data are accurate, compliant, activation‑ready, and consistently reflected across downstream platforms, enabling scalable content activation, reuse, analytics, and AI‑supported workflows.

With a primary focus on Japan within the APAC region, the role embeds local regulatory, language, and market requirements into content operations, while enabling reuse and scalability across APAC and global markets. The position works closely with Japan brand teams, the Japan Commercialization Excellence team, Agencies of Record (AORs), BIT, Mosaic, and global content stakeholders to ensure content integrity, discoverability, and operational excellence.

The position is based in Tokyo and requires fluency in both Japanese and English. Proficiency in additional APAC languages such as Chinese or Korean is considered a strong advantage.

Key Responsibilities

Serves as accountable BMS point to ensure content quality and compliance per BMS standards and marketing content platforms.

Content Activation & Content Supply Chain Enablement

• Lead activation of Japan’s marketing content ecosystem, ensuring content assets and data are structured, governed, and ready for downstream use
• Drive alignment and integration of data fields, metadata standards, and operational processes across systems within the content supply chain
• Ensure that content assets uploaded into enterprise platforms are accurately tagged, properly classified, and activation‑ready to support downstream consumption
   

Marketing Content Library & Claims Readiness

• Build and maintain structured content libraries (claims, photography, references) that support scalable content activation, reuse, and AI‑enabled workflows
• Validate alignment of assets with brand strategy, compliance requirements, and style standards; partner with MLR and PromoMats stakeholders for readiness
• Ensure content quality, compliance, and claims integrity across marketing content platforms
   

Metadata, Tagging & Taxonomy Governance

• Own the local implementation and continuous optimization of BMS metadata and taxonomy standards for the Japan market
• Ensure tagging accuracy and metadata integrity so content is searchable, reusable, analytics‑ready, and interoperable across platforms
• Partner with the US Content Team to adapt global standards to Japan‑specific regulatory, language, and market needs while maintaining global alignment
   

Workflow Orchestration & Stakeholder Enablement

• Orchestrate end‑to‑end content workflows across brand teams, agencies, and internal stakeholders, identifying and resolving operational bottlenecks
• Coordinate across AORs, WCx, BIT, Mosaic, and technology partners to ensure seamless asset transfer and speed‑to‑market
• Enable stakeholders through education on content standards, metadata protocols, taxonomy usage, and workflow best practices
   

Japan Focus with APAC & Global Enablement

• Ensure Japan‑specific requirements are fully embedded in content activation and governance models
• Enable reuse of Japan‑led content across APAC, supporting Japan’s role in Global‑to‑Local content models
• Maintain a holistic, end‑to‑end view of the content ecosystem while driving detailed execution across initiatives

Qualifications & Experience
 

● Experience & Background

• 7+ years of experience in content operations, content enablement, DAM, data, or marketing operations, preferably within a regulated industry such as Life Sciences or Pharmaceuticals
• Experience participating in or leading activation initiatives related to DAM, metadata, taxonomy, or data-driven content projects Experience working across complex environments involving multiple processes, users, systems, and data initiatives
• Strong ability to understand, redesign, and optimize processes to enable activation across evolving operating models
• Experience with system-to-system data alignment or integration (e.g., metadata fields, content data, workflows) is strongly preferred
• Project or initiative leadership experience, with the ability to drive execution and coordination across stakeholders; Consulting or advisory experience is a plus
• Experience supporting localization or adaptation of global content for local markets within regulated environments is a plus

● Skills & Capabilities

• Strong understanding of metadata, tagging, taxonomy, and content governance
• Hands-on experience with enterprise DAM platforms or similar content management environments (e.g., AEM, Veeva Vault PromoMats)
• Understanding of end-to-end content delivery, including coordination across vendors, timelines, and downstream channels
• Strong analytical, logical, and problem-solving skills, particularly in data-driven contexts
• Good understanding of Gen‑AI and AI-enabled content capabilities; hands-on experience is preferred
• User-centric mindset with strong communication, coordination, and stakeholder management skills
• Ability to see the end-to-end picture while driving detailed execution in complex, evolving environments

● Language

• Japanese: Native-level
• English: Business-level proficiency required; fluent English preferred
• Proficiency in additional Asian languages (e.g., Chinese or Korean) is a plus, particularly in an APAC collaboration context

● Education

• Bachelor’s degree in Business, Marketing, Communications, Digital Media, or a related field; advanced degree preferred

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1599414 : Associate Director, Japan Content Enablement and Delivery