Associate Director Digital Marketing Customer Engagement Planning & Measurement

Job Description

As a key member of the Customer Engagement Planning & Measurement team supporting the US Business, the Associate Director, Digital Marketing, Customer & Engagement Planning and Measurement role will lead the Omnichannel go to market efforts and work with teams of analytic professionals and external media, creative and analytics agencies/partners.

As we move towards faster insight-gathering, faster decision-making and improvement in the ability to execute more efficiently across multiple channels, we need to be able to deliver relevant information, solutions, and services to our customers how and when they need it. It is imperative that we understand our audience engagement preferences more deeply and execute on those insights more efficiently across our promotional mix.

In this role, which is more commonly referred as the Customer Engagement Architect (CEA), this individual will;

• Define non-personal promotion for consumer (HCC) omnichannel media strategies across all channels, inclusive of TV

• Improve our ability to Go-To-Market and engage consumers in a timelier, and relevant way.

• Be responsible for working in an Agile setting along with the brand team, leveraging new and existing capabilities to bring to light consumer insights and help the team execute on the engagement strategies based on those insights.

• Collaborate with a wide array of stakeholders including Marketing, Promotions, Market Research, Analytics, various agencies/consultants, and the broader U.S. enterprise for shared resources.

Key responsibilities include and are not limited to the following:

• Leverage business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans, identifying the right activation opportunities and ensuring a positive consumer experience.

• Responsible to define channel, media, and third‑party digital partnerships aligned to strategic priorities and behavioral/communication objectives, establishing end-to-end channel/media strategy to support brand initiatives, including launches, to drive business impact and improve patient outcomes where appropriate

• Leverage self-service analytics to analyze consumer-level engagement across channels, define learning agendas and test-and-learn pilots with clear measurement plans, and translate insights into continuous, in-flight campaign optimizations to inform brand opportunities and choices.

• Managing the creation of the monthly/quarterly campaign performance reports and deep dive analyses

• Partner with internal and external analytics teams to uncover data-driven insights—through ad hoc and advanced analyses—and collaborate on or lead ROI, media mix modeling, patient-level analyses, and broader business impact studies.

• Where appropriate, contribute to evolving the existing Consumer campaign scorecards, key performance indicators, measurement frameworks and reporting templates to incorporate new data sources and capabilities that allow the team to provide relevant actionable information

Required Experience & Skillset

• Minimum of seven (7) years of strategic marketing and campaign design experience with an emphasis on Consumer digital strategy/execution (inclusive of TV experience) using both data to optimize overall customer experience to drive business results.

• Strong knowledge of marketing fundamentals and ability to align marketing strategy and behavior change objectives to tactical campaign design across multiple dimensions (consumer, channel, content, cadence).

• Demonstrated strong written and verbal communication and business acumen, translating complex strategic and technical concepts into clear, concise business cases for leadership audience

• Analytical acumen –ability to synthesize large sets of data, experience looking for trends in data, segmentation analysis, monitoring campaign progress and identifying intervention points and business solutions - to drive business results

• Demonstrated change management and project management skills and able to establish action plan for self and others to complete work efficiently by setting priorities, establishing timelines and leveraging resources.

• Demonstrated ability to be adaptive and maintain effectiveness while experiencing major changes in work or environment.

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach.

• Innovative mindset with affinity toward experimentation and appropriate risk taking.

Preferred Experience & Skillset

• 5 years of experience within Pharmaceutical, Healthcare, over-the-counter medicines

• Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital/AI recommendation engines, etc.).

• Experience with Agile Team methodology.

• Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities.

Education required:  BA/BS

Work Location: Hybrid work arrangement - 3x days per week in Upper Gwynedd, PA office required.

Required Skills:

Adaptability, Agile Methodology, Creativity, Customer Engagement, Customer Insights, Data Analysis, Digital Marketing, Marketing, Omnichannel Marketing, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

04/20/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.