Associate Director Consumer Campaign Development Lead (CDL) Oncology Lung

Job Description

This individual will lead the development and delivery of integrated marketing communications plans and multi-channel programs, supporting the strategic imperatives for the Oncology Franchise.

The Associate Director, Consumer Campaign Development Lead (CDL) will partner with the marketing strategy team to lead patient experience and engagement activities for our Oncology Lung product. The role focuses on designing, executing, and optimizing patient‑centric campaign tactics and digital media to support the brand launch and DTC activities. The CDL will work cross‑functionally with brand and commercial leads, Medical, Legal/Regulatory, Analytics, Agencies, and Operations to develop compliant, measurable tactics that support patient acquisition, access, education, and overall experience.

Key Responsibilities

• • Act as the primary patient marketing liaison embedded with the Lung marketing strategy team; translate strategic priorities into actionable patient engagement tactics.

  • Lead development and activation of integrated patient campaigns (DTC, point‑of‑care, web, and digital media) across channels.

  • Partner with the consumer analytics lead to define campaign objectives, target segments, channel mix, timelines, measurement plans and success criteria.

  • Ensure campaigns reflect patient needs, health‑literacy best practices, and equitable access considerations.

  • Oversee creation and optimization of digital assets: online video, , display/banner ads, paid search, social, landing pages, web content, and point‑of‑care materials.

  • Partner with media and digital teams/agencies to plan media buys, optimize channel performance, and apply test‑and‑learn methodologies to improve engagement and efficiency.

  • Support media budget planning and monitor promotional spend vs. performance (preferred competency).

  • Run asset development through agile workflows: ideation, sprint delivery, med‑legal review, deployment, measurement, and revalidation.

  • Manage timelines, resource allocation, vendor deliverables, and production schedules to ensure on‑time, high‑quality launches.

  • Use market research, customer segmentation, and analytics to shape targeting and messaging; translate insights into campaign iteration and optimization.

  • Coordinate Promotional Review Team (PRT) approvals and ensure all materials comply with regulatory and company standards, including implementation of Safety Label Updates (SLUs) where applicable.

  • Lead day‑to‑day agency interactions; develop and manage digital scopes of work (SOWs), timelines, and budgets.

Examples of Typical Deliverables

• Integrated patient launch campaign playbooks and timelines

• Patient‑facing digital content: videos, landing pages, social assets

• Media plans and channel optimization reports

• Promotional Review submissions and compliant final assets

Qualifications

• Education: Bachelor’s degree required; MBA or advanced degree preferred.

• Experience: Minimum 4 years’ experience in pharmaceutical marketing, consumer/patient marketing, DTC, or marketing communications; oncology or other specialty therapeutic experience preferred.

• Demonstrated success in campaign activation, digital media, and asset production in a regulated environment.

• Strong cross‑functional collaboration and stakeholder management; ability to influence without direct authority.

• Analytical mindset with experience using customer insights and performance metrics to iterate on campaigns.

• Project and vendor management skills; familiarity with agile/scrum delivery preferred.

• Technical familiarity preferred: Veeva/PromoMats, SAP, and common digital analytics tools.

Preferred

• Prior US oncology experience, product launch planning, or patient marketing campaign development.

• Experience with media budget planning and spend optimization.

• Experience participating in Integrated Profit Plan preparation and TBR processes.

Skills & Competencies

• Patient‑centric communications and health literacy

• Digital marketing and paid media strategy

• Campaign measurement & optimization

• Strategic thinking, planning and execution

• Stakeholder management & cross‑functional influence

• Regulatory/compliance awareness

• Adaptability, initiative, and collaboration

Location Upper Gwynedd, PA — hybrid work model (combination of in‑office and remote work).

Company Expectations Operate in accordance with company policies, values, compliance standards, Ways of Working, and leadership behaviors. Conduct all activities with high ethical standards and a focus on patient benefit.

Required Skills:

Adaptability, Channel Optimization, Collaborative Development, Customer-Focused, Digital Analytics, Digital Marketing, Marketing Campaign Development, Oncology Marketing

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

04/29/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.