Associate Director, Cardiovascular Marketing

Job Description

Key responsibilities

• Define and drive the product vision and strategy for Enlicitide in Mexico, informed by scientific data, market insights, and corporate objectives.

• Own the country-level product roadmap and prioritize initiatives across development, clinical alignment, regulatory engagement, launch readiness, market access, commercialization, and lifecycle management.

• Lead launch readiness and operational execution in Mexico, including cross-functional launch planning, development and management of promotional and support materials, medical-commercial training programs, event planning and execution, and coordination with local agencies and partners.

• Serves as the primary liaison between the country office, Global, and comparable markets, elevating the country strategy and operational needs into global decision-making forums. Applies insights and best practices from peer markets, and negotiates with Global and regional stakeholders to obtain appropriate resources and recognition for local projects

• Lead competitor and landscape analyses to identify unmet needs and differentiation opportunities in the Mexican market; translate insights into business development strategies and innovative partnership proposals to accelerate growth and expand market access

• Define success metrics and monitor performance across development milestones, launch readiness, market access, and commercial uptake, and adjust accordingly with sense of urgency.

• Champion a data-first approach by framing the right analytical questions, translating insights into high-impact actions, and steering resources toward initiatives proven by data to maximize business outcomes rather than incremental marketing ideas.

• Cultivate strategic, trust-based relationships with KOLs, investigators, patient groups, payers, and primary care networks to co-design advocacy and access initiatives. Use stakeholder validation to strengthen value propositions and implement cross-functional plans that fast-track reimbursement, market access, and rapid adoption.

 

Required experience and qualifications

• Minimum 6+ years of product management or equivalent experience in pharmaceutical, with demonstrated experience in launch readiness and market access in Mexico.

• Project management: Strong project management skills with experience managing cross-functional launch programs. Preferred certifications/methodologies: Agile/Scrum (certified Scrum Master desirable)

• Primary care experience in Mexico, demonstrated experience engaging primary care physicians and primary care channels in Mexico. Prior experience with lipid therapeutics, cardiovascular/metabolic disease, or related therapeutic areas is highly desirable.

• Launch experience: Demonstrated experience in operational aspects of launches . Market access / payers: proven experience developing and executing payer strategies and negotiating reimbursement arrangements with public and private payers

• Leadership and people management: Experience leading and developing teams.Setting objectives/KPIs, conducting performance reviews

• Analytical skills: capability in market analysis, forecasting, KPI tracking and data-driven decision making.

• Communication: outstanding stakeholder management and communication skills, experience engaging KOLs, payers, internal senior leaders, and field teams.

• Languages: native/near-native Spanish; business-level English required (written and verbal).

Education

• Minimum: University degree in Pharmacy, Medicine, Biology, Biochemistry, Life Sciences, Healthcare, Business Administration, Marketing, or related field.

• Preferred: Advanced degree (MSc, PharmD, MD) or MBA/masters in business/marketing or equivalent professional development in commercial strategy or market access.

Required Skills:

Adaptability, Adaptability, Advertising Campaign Development, Agile Methodology, Biochemistry, Business Administration, Business Management, Commercialization, Creative Campaign Development, Decision Making, Digital Analytics, Immunochemistry, Market Access, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Microbiology, People Leadership, Pharmaceutical Industry, Physiology, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Product Roadmap, Product Vision {+ 2 more}

Preferred Skills:

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Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

05/19/2026

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