Associate Director, Campaign Development Lead (CDL) US Oncology

Job Description

Associate Director, Campaign Development Lead (CDL) Commercial Excellence & Innovation US Oncology Business Unit

This individual will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) campaigns and programs that support the strategic imperatives for our Oncology products.

Primary Responsibilities: Responsibilities include, but are not limited to the following:

• Owning the content strategy & campaigns to ensure all tactics achieve desired customer experience

• Leading the development of content for the field resources (iPad & field emails)

• Leading the development of content for digital promotional assets, such as emails, display units, banner ads, alerts, web content, video, media/paid search content optimization & social media

• Embedding & optimizing all applicable OMM capabilities

• Leading & driving CAT actives that enable optimal Ways of Working and ensure capacity utilization will be maximized

• Understand the agile methodology to ensure a high functioning CAT team

• Owing jobs/work that will go through the Collaborative Review Team process

• Contributing to the development of the brand building tools (L3)

• Shaping the key strategic communication objective choices for assigned tumor(s)

• Working collaboratively with multiple internal teams

• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors

• Managing applicable budgets

• Evaluating the revalidation of digital assets

• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable

• Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process

• Conducting all activities in full compliance with our policies, values and standards

Required Experience

• Bachelor's Degree required

Required Skills:

• Minimum of 4 years experience in marketing, marketing communications, or marketing support of pharmaceutical products

• Demonstrated ability to execute a brand or customer marketing strategy

• Experience and success in cross-functional leadership and teamwork

• Strong knowledge of marketing principles

• Constituency management across hierarchical lines

• Excellent project management skills 

• Strong communication, presentation, and negotiation skills

• Agency management skills

Preferred Experience and Skills:

• Knowledge/experience with the US oncology marketplace

• Knowledge/experience with gastric and esophageal cancers marketplace

• Product launch or launch planning experience

• Knowledge of our commercial, regulatory, and legal compliance policies

• Experience in our company's end-to-end medical/legal (PRT) review and delivery process

• Veeva/PromoMats experience

• SAP experience

• OMM knowledge/experience

• Accountability & Adaptability

• Agile Methodology: Content Strategy, Creativity, Digital Analytics, Digital Marketing, Omnichannel Marketing

• Oncology Marketing

Location: Upper Gwynedd, PA (hybrid 3 days onsite/week)

Required Skills:

Adaptability, Agile Methodology, Content Strategy, Digital Marketing, Omnichannel Marketing, Oncology Marketing, Strategic Thinking, US Marketing

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

04/22/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.