Assoc. Dir, Marketing

Job Description

Associate Director, Marketing - Healthcare Consumer (HCC) Strategy Lead, HPV Adult

The Associate Director, HCC Strategy Lead for the HPV Adult segment is the strategic owner of consumer marketing for the adult HPV vaccination business. This role drives the end-to-end consumer approach - from insight generation to strategy development, path-to-vaccination and content & channel plans through omnichannel delivery - to increase adult vaccination intent and action in alignment with brand, enterprise, and public health objectives.

The role requires deep expertise in healthcare consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns and plans that motivate adults to initiate and complete the HPV vaccine series. As the adult HPV landscape evolves, this role also leads scenario planning, cross-functional alignment, and innovation across channels, path-to-purchase, messaging, and measurement frameworks.

Given the dynamic nature of marketing tech, the vaccines legal & policy environment and our company approach to Capabilities (OMM) and Content (Strategy & Accelerator), the successful candidate will need a high level of learning agility, resilience, comfort with ambiguity, experience navigating a heavily matrixed organization and willingness to pioneer new approaches.

Key Responsibilities

• Own Adult Consumer Strategy for the US HPV franchise, including insights, strategic priorities, target-setting and short- and long-term plans.  Recommend Adult HCC strategic priorities (in collaboration with MPO, xFranchise and xF teams members) to USCL and G9 LT.

• Define learning objectives and work with DHH, Hub and Agency teams to set and execute insight and learning plans. Scope includes foundational/ongoing insights (target development, drivers, barriers etc), marketing performance analytics (to be specified via OGSTMAs), business performance (including sub-targtets and channels) as well as synthesis and integration across different measurement domains. Drive translation from data/learning to insights, strategies, forecasts and action plans.

• Lead day-to-day engagement with creative, media, research, and digital agencies. Lead work through insight, brief, development, validation, approval, primary production and delivery. Partner with MPO and Hub teams to support pull-through of key and amplify content to deliver on full requirements of marketing plans.

• Partner with MPO, agencies, Adolescent team, Global Franchise, Hub and analytics teams to deliver plans, campaigns and content that match channel, content and consumer job-to-be-done to drive measurable progress against objectives.

• Coordinate with HCP marketing counterpart to ensure message consistency and strategic alignment across consumer and professional channels. Ensure seamless pull through for consumers and HCPs in Pharmacy channel.

• Manage assigned marketing budget, ensuring efficient allocation of resources to maximize ROI. Ensure ongoing budget tracking, forecasting, and scenario planning to support financial stewardship.

• Ensure all marketing activities comply with company policies, industry regulations, and DTC guidelines. Anticipate regulatory risks and proactively adjust strategies to maintain compliance.

Education

• Required: BA/BS

• Preferred: MBA or equivalent

Required Experience & Skills

• Minimum 7 years of marketing experience, preferably in healthcare consumer or general consumer marketing

• Proven success developing and executing consumer marketing strategies in pharma or other regulated industries

• Deep knowledge of digital marketing channels, content strategy, social media ecosystems, performance marketing and measurement frameworks

• Strong analytical skills and comfort with data-driven decision-making

• Excellent communication, presentation, and project management skills

• Familiarity with compliance, regulatory processes, and DTC marketing requirements

• Experience working in agile marketing environments

Preferred Experience, Skills and Attributes

• Openminded and intellectually curious; deeply familiar with “how we do things at our company” and at the same time thirsty to learn more about our customers and willing/able to consider novel or new-to-our company approaches to tackle challenges and unlock growth

• Shows tenacity and willingness to challenge the status quo, while demonstrating maturity in understanding that sometimes “no” is a key step on the path to landing big opportunities.

• Ability to think and approach complex problems in a structured way

• Broader industry experience (eg CPG, Agency, eCommerce, etc)

Location & Work Model

• Upper Gwynedd, PA - Hybrid (3 days on-site per week per U.S. Hybrid Work Model)

• Travel: <10%

Required Skills:

Adaptability, Adaptability, Brand Management, Budget Management, Business Metrics, Change Agility, Content Creation, Creativity, Cross-Functional Alignment, Cross-Functional Leadership, Customer Insights, Digital Consumer Engagement, Digital Marketing, Learning Agility, Marketing Budget Management, Marketing Budgets, Marketing Data Analytics, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Regulatory Risk, Scenario Planning, Social Media Management {+ 2 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

N/a

Job Posting End Date:

06/15/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.