Assistant Strategy Manager (CRM)

Novartis·
Taipei
4d ago
Full-timeMANAGERBusiness Development
Market Rate — Market Research Analysts and Marketing Specialists
25th
$53K
Median
$75K
75th
$102K

BLS 2024 data (national)

Description

<p style="text-align:left"><b>Job Description Summary</b></p>#LI-Hybrid<br><br>This role is based in Taipei, Taiwan. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.<br><br>This role is responsible for defining and driving product strategy in alignment with local leadership and Global Marketing, and for executing associated tactical plans and projects. In parallel, the role will lead key account management at the local level, building and managing strategic partnerships to achieve sales objectives. The position requires developing a deep understanding of customer and patient challenges, and translating these insights into tailored solutions that enhance patient care and business outcomes.<br><br>This role reports to the Sales Head.<p style="text-align:inherit"><br /> </p><p style="text-align:left"><b>Job Description</b></p><div><p><b>Key Responsibilities:</b></p></div><ul><li>Lead the development of brand strategies, tactical plans, and strategic content for Integrated Brand Teams and Launch Teams, providing forward‑looking analysis and identifying key growth programs for priority accounts.</li><li>Execute, monitor, and analyze agreed tactical plans to drive brand growth, ensuring timely course correction based on performance and market dynamics</li><li>Lead the development and execution of promotional activities in full compliance with internal SOPs, Code of Conduct, and regulatory requirements.</li><li>Manage brand and account budgets, forecasts, and expenses; evaluate marketing mix effectiveness to optimize return on investment and resource allocation.</li><li>Continuously analyze market trends, product performance, and competitive landscape, translating insights into actionable strategies for key accounts.</li><li>Drive sales and commercial objectives in designated key accounts by developing and executing customer development strategies and KAM action plans.</li><li>Identify and engage key stakeholders (KOLs, OLs, centers) through structured stakeholder mapping, segmentation, and profiling; organize customer programs and events in collaboration with Marketing and Medical teams.</li><li>Partner closely with Marketing, Medical, and other functions to maximize impact, while ensuring timely reporting of adverse events, technical complaints, and compliant sample distribution where applicable.</li></ul><p><br /><b>Requirements:</b></p><ul><li>Minimum 3 years of field customer engagement experience, with mandatory hospital exposure; portfolio management experience is required, and multi‑disease or multi‑product experience is preferred</li><li>Proven experience in key account management, including customer strategy development, contract preparation, and negotiation</li><li>Strong ability to generate market and customer insights and translate them into effective commercial and brand strategies.</li><li>Demonstrated leadership capability, including project or initiative ownership, with strong cross‑functional collaboration skills.</li><li>Proven track record in operations management and project management within a complex, regulated environment</li><li>High change agility with the ability to respond quickly to evolving business needs and market conditions</li></ul><p style="text-align:inherit"><br /> </p><p style="text-align:left"><b>Skills Desired</b></p>Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships
Novartis

Novartis

PHARMACEUTICAL

Small Molecules, Vaccines, Biologics / Diagnostics

LocationBASEL, Switzerland
Employees78,000
Open Jobs664
OncologyImmunologyNeuroscienceCardiovascularOphthalmology
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