Area Manager (Regional Business Manager)

Job Description Summary

The Regional Business Manager/First Line Sales Manager (FLM) is responsible for leading a high-performing sales team to deliver exceptional customer engagement and achieve commercial objectives. This role requires strategic thinking, deep market knowledge, and the ability to translate national strategies into effective local execution.

 

Job Description

Key Responsibilities 

• Lead and coach the team to achieve sales, productivity and performance targets through strong in-field coaching, call planning and disciplined execution. 

• Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews. 

• Drive high-quality, compliant HCP engagement (cardiologists/physicians) using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling. 

• Use sales and prescription insights, analytics and market intelligence to optimize targeting, improve call effectiveness and implement timely corrective actions. 

• Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition, access and supply. 

• Operate within company policies and ethical codes 

• Partner with Marketing, Medical, Value & Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable. 

• Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performance reviews and talent development/succession planning. 

• Develop key accounts and KOLs across priority institutions/clinics to build advocacy and sustain demand 

• Support market access and institutional processes (where applicable) to improve adoption, affordability and continuity of therapy. 

• Own forecasting and business hygiene: accurate outlook, budget/expense discipline, and timely reporting/documentation. 

• Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels. 

• Drive omnichannel execution and ensure data quality, privacy and use of approved content. 

• Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share. 

Essential Requirements: 

• Bachelor’s degree (Life Sciences/Pharmacy/Business or related). 

• MBA/PGDM preferred. 

• 6–10 years pharma sales experience; Cardiovascular/ Specialty therapy exposure preferred. 

• 2–4 years team handling with strong coaching and performance management skills. 

• Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement. 

• Experience with launch excellence / go-to-market execution and cross-functional ways of working. 

• Strong analytics; proficient in MS Office. 

• Strong communication, influencing and stakeholder management skills. 

• High ethics and compliance orientation; working knowledge of promotional codes/SOPs. 

• Employees with CRM team experience will be preferred 

• High field orientation; willing to travel extensively within the region. 

 

Skills Desired

Change Management, Coaching, Collaboration, Commercial Excellence, Complexity Management, Leadership, Mentorship, Professional Ethics