[Abiomed] Senior Product Marketing Specialist

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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Chiyoda, Tokyo, Japan

Job Description:

日本アビオメッド株式会社では、シニアプロダクトマーケティングスペシャリスト（Cardiology担当／勤務地：J-One Tower）を募集しています。

アビオメッドは、経皮的・経血管的に挿入が可能なカテーテル型の補助人工心臓（pVAD：percutaneous Ventricular Assist Device）であるImpella（インペラ）を国内において提供し、患者さんの救命と自己の心機能の回復を目指しています。Impellaは2016年9月に薬事承認を取得し、2017年10月より臨床において使用が開始され、現在は全国の約280施設の医療機関に導入され、2万例以上の挿入実績のある治療となっています（2026年7月末時点）。

Impella Therapyは、比較的新しい治療コンセプトであり、さらなる適正使用の促進と市場浸透が求められています。本ポジションでは、医師インサイトに基づき、マーケティング戦略の立案・遂行を担い、Impellaをより多くの患者さんに届けるためのマーケット創造と浸透をリードしていただきます。前例や既存の成功体験にとらわれず、本質的な顧客課題を捉え、社内外の関係者を巻き込みながら成果創出にコミットできる方からのご応募をお待ちしています。

主な責務：

• 循環器内科領域におけるImpellaのマーケティング戦略を立案・遂行し、適正使用促進と市場拡大をリードする。

• 顧客インサイトに基づき、市場機会、未充足ニーズ、治療浸透上の課題を特定する。

• 学会、セミナー、アドバイザリーボード等を企画・運営し、医師の行動変容につながるメッセージングおよびコンテンツを開発する。

• 営業、Health Care Solutions、Education等の関連部門と連携し、顧客課題解決に向けたCross-functionalな活動を推進する。

• 既存市場を管理するだけでなく、新たな市場機会や将来のKOLを発掘・育成し、Impella Therapyの浸透拡大に貢献する。

• 前例や既存の成功体験にとらわれず、ゼロベースで戦略仮説を構築し、実行計画へ落とし込む。

• 社内ステークホルダーや医療従事者からのフィードバックを通じて、Go-to-Market戦略、バリュー・プロポジション、キーメッセージを継続的にブラッシュアップする。

• 自らオーナーシップを持ち、不確実な状況においても仮説を立て、周囲を巻き込みながら最後まで成果創出にコミットする。

資格

学歴：

• 必須：大卒以上

経験とスキル：

必須要件：

• 医療機器またはヘルスケア業界におけるマーケティング経験

• 本質的な課題や未充足ニーズを見出せる課題発見力

• 前例にとらわれず、新しい視点で戦略を構想できるゼロベース思考

• 社内外の関係者と協働しながら成果につなげる巻き込み力

• 自らオーナーシップを持ち、最後まで成果創出にコミットできる実行力

• ビジネス中級レベルの英語力（TOEIC 800以上目安）

推奨事項：

• 循環器領域での経験

• Product Marketing経験

• 新規市場・新規治療の立ち上げ、市場形成（Market Development）、組織横断プロジェクト推進の経験

その他：

• 出張：あり（10-20%）

<社内の方へ>　

•応募の際はAskGS内の社内公募ガイドラインをご一読いただき応募ください。１８か月未満の方は応募前に上長及び担当BUHRの許可を取ってから応募ください。複数同時応募不可になります。

•在籍期間に関わらず、書類選考を通して１次面接に進んだ場合は、社内公募に応募し選考に進むことを上司に報告してください。

•社内紹介を行う場合は、ASK GS上の”Employee Referral Program”の詳細を理解した上で、コンプライアンスを守って紹介したものとみなします。

Abiomed Japan K.K. is recruiting for a Senior Product Marketing Specialist, Cardiology, located at J-One Tower.

Abiomed provides Impella in Japan, a catheter-based percutaneous Ventricular Assist Device (pVAD) that can be inserted percutaneously and transvascularly, with the aim of saving patients’ lives and supporting recovery of their native heart function. Impella received regulatory approval in September 2016 and has been used clinically in Japan since October 2017. It is currently introduced at approximately 280 hospitals nationwide and has been used in more than 20,000 cases as of the end of July 2026.

Impella Therapy is a relatively new treatment concept, and there is a continued need to further promote appropriate use and market penetration. In this role, a Senior Product Marketing Specialist will develop and execute marketing strategies based on physician insights, while leading market creation and penetration efforts to bring Impella to more patients. We are looking for an individual who can identify essential customer challenges, think beyond precedents and existing success models, engage internal and external stakeholders, and commit to delivering results.

Key Responsibilities:

• Develop and execute marketing strategies for Impella in cardiology, leading initiatives to promote appropriate use and expand the market.

• Identify market opportunities, unmet needs, and barriers to therapy penetration based on customer insights.

• Plan and execute academic congress activities, seminars, Advisory Boards, and other programs, and develop messaging and content that support physician behavior change.

• Collaborate with Sales, Health Care Solutions, Education, and other related functions to drive cross-functional activities aimed at solving customer challenges.

• Contribute to further penetration of Impella Therapy by not only managing existing markets, but also identifying new market opportunities and discovering and developing future KOLs.

• Build strategic hypotheses from a zero-based perspective without being constrained by precedents or existing success models, and translate them into execution plans.

• Continuously refine the Go-to-Market strategy, value proposition, and key messages through feedback from internal stakeholders and healthcare professionals.

• Take ownership, build hypotheses even in uncertain situations, engage others, and commit to delivering results through to completion.

Qualifications

Education:

• Bachelor’s degree

Experience and Skills:

Required:

• Marketing experience in the medical device or healthcare industry

• Ability to identify essential challenges and unmet needs

• Zero-based thinking and the ability to develop strategies from new perspectives without being constrained by precedents

• Ability to collaborate with internal and external stakeholders and engage others to deliver outcomes

• Execution capability with strong ownership and commitment to delivering results through to completion

• Intermediate business-level English proficiency, with TOEIC 800 or above as a guideline

 

Preferred:

• Experience in the cardiology field

• Product Marketing experience

• Experience in launching new markets or new therapies, Market Development, or cross-functional project leadership

Other:

• Travel: required, domestic and international (10-20%)

•If you are Japan employee, please read “Internal Application Guideline” in Ask GS. Especially if you are less than 18 months in your current role, you are required to obtain application approval from your current manager as well as your respective BUHR. If you are Japan’s employee, you are not able to apply for multiple positions at once.

•Once you move to 1st interview stage, please make sure to inform to your current manager.

•For Employee Referral Program (ERP), please read and understand the details of “Employee Referral Program” in Ask GS and make a compliant referral.

 

 

Required Skills:

 

 

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product Strategies