数字营销助理经理 - 抖音

<p style="text-align:left"><span>At Johnson &amp; Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com</span></p><p></p><p></p><p style="text-align:left"><b><span><span>Job Function: </span></span></b></p>Digital Marketing<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b><span><span>Job Sub </span></span><span><span>Function: </span></span></b></p>Digital Marketing Strategy<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Job Category:</b></p>Professional<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>All Job Posting Locations:</b></p>Shanghai, China<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Job Description:</b></p><p><span style="font-size:14px">The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty. This role will focus on </span><b><span style="font-size:14px">platform visuals, content, shopping experience, and engagement activities</span></b><span style="font-size:14px"> to drive store offtake and new wearer acquisition.</span></p><p></p><p><b><span style="font-size:14px"> </span></b></p><p></p><p><b><span style="font-size:14px">1.       Before Purchase</span></b></p><p><span style="font-size:14px">· Plan and execute platform promotions and content strategies to attract new wearers.</span></p><p><span style="font-size:14px">· Design compelling platform visuals, including media banners and campaign creatives.</span></p><p><span style="font-size:14px">· Develop engaging content experiences(short videos, livestream scripts, and promotional materials) to educate and convert potential customers.</span></p><p><span style="font-size:14px">· Prepare campaign and event materials for product launches and seasonal promotions.</span></p><p><b><span style="font-size:14px">2.       During Purchase</span></b></p><p><span style="font-size:14px">· Design, optimize, and track store pages and product display layouts to maximize conversion.</span></p><p><span style="font-size:14px">· Manage in-store livestream content, including storyline planning, visuals, and POSM (Point-of-Sale Materials).</span></p><p><span style="font-size:14px">· Execute Gift-with-Purchase (GWP) campaigns and monitor execution quality and impact.</span></p><p><b><span style="font-size:14px">3.       After Purchase</span></b></p><p><span style="font-size:14px">· Design post-purchase visual and content flow, including delivery box packaging and CRM contents.</span></p><p><span style="font-size:14px">· Plan and manage VIP gift programs, tracking performance and customer retention metrics.</span></p><p><span style="font-size:14px"> </span></p><p><span style="font-size:14px">4.       </span><b><span style="font-size:14px">Performance Tracking &amp; Reporting</span></b></p><p><span style="font-size:14px">· Monitor KPIs such as market share growth, Store offtake &amp; new wearer acquisition, Media banner ROI, CTR, CPC, Content engagement rate &amp; ROI, Page conversion rate, Livestream-driven offtake, etc.</span></p><p><span style="font-size:14px">· Provide actionable insights to improve campaign effectiveness.</span></p><p><span style="font-size:14px"> </span></p><p><b><span style="font-size:14px">Excluded Responsibilities:</span></b></p><p><span style="font-size:14px">· Paid traffic media planning &amp; execution<br />· KOL livestreaming on e-commerce sites<br />· Promotion mechanism design</span></p><p><span style="font-size:14px"> </span></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p> </p><p> </p><p><b>Required Skills: </b></p><p> </p><p> </p><p><b>Preferred Skills:</b></p>Analytics Dashboards, Brand Positioning Strategy, Business Savvy, Coaching, Communication, Content Management, Customer Analytics, Design Mindset, Digital Channels, Digital Marketing, Marketing Insights, Problem Solving, Report Writing, Strategic Thinking, Technologically Savvy, Website Analytics